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Avanti's Graph Expo Product Announcements Recognized as "Must See 'ems!"

Friday, September 23, 2011

Press release from the issuing company

TORONTO, – Avanti Computer Systems Limited, a leading provider of Print MIS and Web-to-Print solutions has, for the fourth year in a row, been recognized at Graph Expo as part of the "Must See Ems" technology and product recognition awards program, the highlight feature of the Executive Outlook Conference. This year, Avanti received "Must See 'ems" awards for CRM Automated Lead Management, Automated Proof Tracking and Avanti-Ultimate Impostrip Integration, all of which were demonstrated at the show.

Graph Expo's most compelling products and services are selected for recognition by an international panel of 19 leading industry consultants, analysts, educators, and editors. Chosen from over 1,800 products that were featured at the show this year, Avanti's three product announcements received "Must See 'ems" awards in the MIS (Management Information Systems) category.
"We are very excited to have been recognized this year for three Must See 'em's," says Patrick Bolan, President and CEO of Avanti.  "Digital Printing, Automation, and Web-to-Print were identified as critical technologies at the Executive Outlook Conference, so it is of no surprise that our new services, focused on automation and integration, were recognized and awarded by the committee. As more printers are looking for ways to manage their business for long-term sustainability and success, automation is becoming key to achieving that success."

Must See 'ems:

1) Avanti CRM Automated Lead Management:

Avanti CRM Automated Lead Management is an API (Application Programming Interface) developed to automatically send lead information from a printer's main website, third party site or micro-site, directly into Avanti CRM, in the Print MIS system. Information about visitors to the website automatically creates a new contact and follow-up activity in a sales rep's 'Leads' tab in CRM (where sales reps manage their funnel) completely automating the web-leads management process.

2) Avanti Automated Proof Tracking:

Avanti's Automated Proof Tracking is a web service developed to streamline the proofing process. This API facilitates bi-directional communication between Avanti's Print MIS and the printer's third party web interface. When a proof is available for viewing, an email trigger is sent from Avanti's Print MIS to the client, letting them know that the proof is ready for their review, with a link to the proof. Once opened, the status of the proof (accepted, rejected or pending, including a time-stamp and name of the person who signed off on it) is sent back to the CSR and the Proof Approval milestone is automatically updated on the job and on Avanti's Electronic Scheduling Board.
3) Avanti-Ultimate Impostrip Integration

Avanti's Print MIS is completely integrated with Ultimate Technographic's Impostrip OnDemand imposition software. This integration partnership allows printers to achieve zero-touch workflows from "web-to-print-to-finish". When a job is submitted across the web by the customer, the job is automatically created in Avanti Print MIS. Important job parameters are sent by Avanti directly to Ultimate's XML Director, where the imposition is created. Once imposition is completed, XML Director automatically sends the press-ready PDF to the selected press for printing. At the same time, a JDF job ticket is produced and the job parameters are sent to the selected finishing device which is automatically set up with finishing instructions.


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