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WoodWing at IFRA Expo 2011 – Publishing to Any Channel

Tuesday, September 20, 2011

Press release from the issuing company

WoodWing at IFRA Expo 2011 – Publishing to Any Channel

During IFRA Expo 2011, taking place in Vienna from October 10-12, newspaper and magazine publishers can discover how they can attract readers and tap new revenue sources in the multi-channel publishing world. At booth A660, WoodWing will demonstrate the latest version of its cross-media publishing system Enterprise, which enables publishers to efficiently address any publication channel, including print, Web, mobile, social media and tablets. WoodWing has invited a number of its solution and technology partners to present their services and solutions at its stand. Furthermore, WoodWing asked some industry professionals to get on stage at several parallel events, such as the 63rd Newspaper Congress and the International E-Reading & Tablet Conference. All details can be found at ifra.woodwing.com. IFRA visitors can already book an appointment with WoodWing or any of its partners.

Under the motto "Any Channel" WoodWing will present the latest version of its cross-media publishing system Enterprise at IFRA Expo 2011.

Readers these days expect information to be accessible 24/7 through print, the Web, via social media and mobile apps. At IFRA Expo 2011 in Vienna, WoodWing will demonstrate how easily and efficiently newspaper and magazine publishers can send the right message to the right channel at the right time – all from within WoodWing's multi-channel publishing system Enterprise.

First public appearance of latest Enterprise version

The latest version of WoodWing's cross-media publishing system Enterprise makes its public debut at IFRA Expo 2011. This new version offers the highest degree of efficiency and flexibility when publishing to multiple channels. A completely new multi-channel text editor eases the process of content creation. With support for hotspots on hotspots, the new version adds a highly desired interactive feature for tablet publications. Also, a new import option allows for merging different smaller parts of a digital publication into one final publication.

Business and Technology partners present at WoodWing's booth

WoodWing will be hosting a number of its Business and Technology partners on its booth, showcasing their services and products. Visitors have the chance to meet with local system integrators like A&F Computersysteme AG (Switzerland), ProPublish AG (Germany), zweipunktnull (Austria), PubliQare (The Netherlands), MSL (United Kingdom), Marker Soft (Latvia), Paradigm (Norway) and Attention Solutions (Scandinavia). WoodWing's Technology partners presenting their integrated solutions are elvis (Digital Asset Management), EPYX (Enterprise add-ons), MADS (mobile advertizing), The Saints (PDF to Tablet) and axaio (PDF workflow).

WoodWing provides an online form at www.woodwing.com/en/Landing/ifra/registration enabling visitors to make appointments to meet WoodWing's staff or partners at IFRA Expo.

Industry professionals on stage at events around IFRA

WoodWing asked some industry professionals to get on stage at several parallel events during the Expo - the 63rd Newspaper Congress and the International E-reading & Tablet Conference. Heiko Scherer of German corporate publisher KircherBurkhardt and Simon Regan-Edwards of The Sunday Times will present tablet publishing case studies, Rebecca McPheters, CEO of McPheters & Company, will inform about the company's iMonitor ranking, which evaluates more than 2,500 apps from over 60 countries. All details can be found at ifra.woodwing.com (the program is subject to change).

"For any newspaper and magazine publisher worldwide, it is vital to enter the multi-channel publishing world in order to tap much-needed new business opportunities," said Hans Janssen, CEO of WoodWing Software. "The availability of their media brands via print, Web, mobile, tablets and social media helps retain existing readers and attract new ones, and provides new options for the ad business. The IFRA Expo 2011 is the perfect event to get the latest information about the current status and future of cross-media publishing."


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