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Xerox Webinars Focus on Prospecting, Value-Added Sales, Maximizing Financial Returns

Tuesday, September 20, 2011

Press release from the issuing company

ROCHESTER, N.Y., – Xerox Corporation is presenting free webinar series to help graphic communications providers find new ways to grow business, strengthen sales operations and maximize their financial situation.
Prospecting webinar series
Dave Fellman, president of the sales and marketing consulting firm, David Fellman & Associates, will provide a step-by-step process for prospecting, including traditional and social networking, in the "Prospecting in the 21st Century" webinar on Sept. 21.
The new webinar series on sales presented by MyPRINTResources.com uses resources from Cygnus Business Media publishing magazines: Quick Printing, Printing News and Wide-Format Imaging. The one-hour sessions begin at 2 p.m. EST. Additional webinars in this series:

  • "Sales Management: Finding and Keeping Good Salespeople" on Oct. 12 with David Fellman
  • "The Essentials of Selling the Value of Web 2 Print" on Nov. 16 with Joe Rickard, president, Intellective Solutions L.L.C.

Participants that complete all three webinars will earn a certificate. Click here to register for the webinar series.
Business development webinar series
In the "Value-Added Selling" webinar on Sept. 28, Eric Cosway, chief marketing officer, QuantumDigital and Karen Keenan, director of marketing, Associates International, will join moderator Barb Pellow, group director, InfoTrends, to describe their successes in selling cross-media marketing services.
The "Value-Added Selling" webinar is part of the 2011 Business Development Webinar Series moderated by InfoTrends. The one-hour sessions begin at 12 p.m. ET. Additional webinars in this series:

  • "Leveraging Data for a Strategic Marketing Advantage…Making it Work" on Oct. 19
  • "Pricing in a Cross Media World" on Nov. 9

Participants receive InfoTrends topic-related analysis or report for each webinar attended. Click here to register for the "Value-Added Selling" webinar.
Maximizing financial returns webinar
On Sept. 28, John Curtis, manager, Lease Marketing, Xerox Corporation, will present the "Maximize Your Returns! Leveraging Financing and 2011 Business Tax Incentives." Sponsored by Xerox and the NAPL, the one-hour webinar starts at 1 p.m. EST and will cover financial justification for business investments, with tools such as accelerated depreciation, and offer tips on maximizing time-sensitive 2011 tax incentives.
Click here to register for this webinar.


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