Content-X installed as new layout and editorial system

RP Media Group has reorganized the production of third-party products and will use the InDesign-based editorial system Content-X as its central layout and editorial system. The developers of Content-X, ppi Media, a subsidiary of manroland, and Digital Collections, have once again demonstrated how versatile this editorial solution is.

Since the product was launched in October 2010, Content-X has already been installed at Cellesche Zeitung, Frankfurter Allgemeine Zeitung, and Schwäbischer Zeitungsverlag. Whereas in Celle Content-X is used for the daily newspaper production, in Frankfurt it is used for magazine production and in Ravensburg for the production of weeklies. Düsseldorf splits the production of its third-party products.

The production of third-party products is a growing and very lucrative business. With Content-X, these print products are produced faster, more easily and, above all, they are not tied to a specific site. Different magazines which the RP Media Group – as a service provider – produces are to be produced with the new editorial workflow. All editors at the external publishing houses will be equipped with a Content-X web editor. This editor is used to enter texts, upload, and assign images. When the texts have been completed, the editors can release them for layout at the production site in Düsseldorf. While a magazine is being created from the individual images and texts, the editors of the third-party products can view the current status of the publication anytime.

"Content-X is a highly transparent, efficient and economical solution for everyone involved – with great potential for us and our customers, because apart from the print workflow, Content-X also provides an option for multi-channel publishing," says Stephan Garre, publishing coordinator at the RP Media Group. "With this workflow, we can also use ppi Media's existing production platform for newspapers and advertisers, which is highly automated and quality-assured, to produce individual magazines and, in so doing, reap the benefits of both worlds."