PressWise to power real-time end-to-end print workflow automation demonstration

AGOURA HILLS, Calif., - Datatech SmartSoft have announced that they will be demonstrating their print workflow automation software PressWise at two locations at the upcoming GraphExpo show in Chicago – at the SmartSoft booth #751 and also within the Hewlett-Packard booth #3210.

HP is demonstrating the benefits that a true end-to-end automated workflow solution – from order capture to finishing - can deliver to their customers.

PressWise will be the workflow engine that drives this demonstration, taking orders from a variety of different storefront applications - including its own proprietary web-to-print storefronts – and running them through a single, universal workflow to an Indigo digital press. Each job will then flow to a Duplo 645 digital color finishing machine using a barcoded process that contains all the information required to automatically finish each order.

"The benefits of a single, universal, integrated workflow cannot be overstated," said Eric Wold, VP of Datatech SmartSoft. "Automating your workflow means fewer touchpoints are required to run each job, resulting in a much more efficient use of resources and a dramatic increase in throughput. It also means you can run a greater variety of jobs, including shorter-run jobs that were once unprofitable.

"PressWise is designed to make it easy to integrate third-party applications into your workflow too. We integrate seamlessly with most third-party storefronts, for example, helping our clients to maximize the ROI on their existing investments. Our clients are enjoying greater consistency and reliability, along with faster turnaround times, and these benefits are being passed on to their customers.

"As a workflow solution partner of HP, we have a significant amount of customers running PressWise with their Indigo presses, so we're excited to be a part of this demonstration."

Demos will be hourly at Booth 3210 throughout the show, with ample time for one-on-one demonstrations all-day long. To set up a one-on-one demo at the show, visit www.presswise.com call 888-227.-7221 or email [email protected]