RR Donnelley Expands CustomPoint Solutions with Acquisition of Sequence Personal
Wednesday, August 17, 2011
Press release from the issuing company
Proprietary Software Enables Readers to Select Relevant Content. Drives Highly Targeted Advertising Opportunities to Enhance Publishers' and Other Customers' Revenues
CHICAGO, – R. R. Donnelley & Sons Company today announced that it has acquired New York-based Sequence Personal, an innovative provider of proprietary software that enables readers to select relevant content to be digitally produced as specialized publications. Focused originally on the creation of individualized medical journals with targeted advertising, Sequence's technologies have expanded to enable custom publishing across a broad variety of verticals. For example, its ANTHOLOGY offering provides consumers a wide array of choices for individualizing content. Publishers and other organizations can take advantage of Sequence's applications to increase revenues by allowing advertisers to select unique ad selection criteria for more targeted delivery.
"We continue to expand the revenue enhancement solutions that we can provide to publishers and other customers," said Thomas J. Quinlan III, RR Donnelley's President and Chief Executive Officer. "In combination with our extensive digital production platform that includes more than 1,000 units worldwide, Sequence's software offers a practical, immediate way to monetize that demand. This will be a superb fit with our CustomPoint Solutions Group, which is helping customers implement a host of innovative content creation, management and delivery services."
Sequence will become a part of RR Donnelley's CustomPoint Solutions Group, which provides collaborative strategies for originating creative and editorial content, multichannel marketing, proven e-subscription models, self-serve direct marketing and custom publishing.
"The addition of Sequence's capabilities reflects RR Donnelley's continuing ability to provide resources that address our customers' emerging needs," said John Paloian, the company's Chief Operating Officer. "The ability to deliver targeted content is attractive to readers, advertisers, publishers and other RR Donnelley customers across virtually every segment that we serve."
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