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Pottery Barn Implements ICS Remote Director for Monitor-Based Proofing

Tuesday, January 27, 2004

Press release from the issuing company

New York, NY; January 27, 2004 – Integrated Color Solutions (ICS), a technology leader in providing color management solutions to industries where color is critical, announced today that Pottery Barn, one of the largest mail-order retailers in the US, has adopted and implemented ICS Remote Director monitor-based proofing across all of its brands. In addition, ICS reported that International Color Services of Scottsdale, Arizona, which provides prepress and imaging services to Pottery Barn, also has adopted the Remote Director system to support the emerging all-digital workflow. Pottery Barn offers home furnishing and decorative accessories including furniture, tableware, lighting, and rugs to an upscale audience through its Pottery Barn, Pottery Barn Bed+Bath, Pottery Barn Kids, and PBteen brands. One of several brands marketed by retailer Williams-Sonoma Inc., Pottery Barn products are promoted primarily through catalogs mailed four times each year. During 2004, the company expects to print 240 million catalogs. "As our primary merchandising vehicle and a design and style resource for our customers, our catalogs represent the Pottery Barn brand in every way– and color is their most important attribute," said Clay Ide, Vice President of Creative Services. "Our experience with digital technology runs deep, and we’ve been intrigued for years with the potential of soft proofing in achieving accurate, consistent printed color. We see Remote Director as the next stepping stone in realizing the promise of digital color – of going from camera to press with as few steps as possible, and with the best reproduction possible." Lacey Tuttle, Color Manager for Pottery Barn continued, "We thoroughly tested the Remote Director system for many months. We knew immediately when we started testing that the color was accurate, and at this point we are convinced that this is the only monitor-based proofing system that offers true predictability. Remote Director will allow us to control our entire process from digital photography and page composition to contract proofs and press checks, while saving valuable time. Now we have no need for an overnight package to arrive, and as soon as we work up a proof our prepress provider can get to work on the changes." Their prepress partner, International Color Services provides digital prepress and image management services to the retail and direct-mail catalog industry and maintains full-service facilities in Scottsdale, New York City, Milan and Torino, Italy. Remote Director software is installed on 45 Apple G5 workstations with 17-inch and 20-inch LCD monitors to support their own emerging all-digital workflows and prepress production for all four Pottery Barn brands. Rich Schueneman, Vice President of Technology for International Color Services, explained, "Proofing always has been the bottleneck in the production process, and the Remote Director system removes that blockage. With it, we can see accurate color on screen, collaborate with Pottery Barn staff in San Francisco, and complete each job without interruption. We can see the day when we put pages together without any hardcopy proofs." ICS President and CEO Jeffrey Silverman commented, "We’re thrilled that two highly respected companies whose reputations rest on delivering quality color have chosen Remote Director, particularly after extensive production testing. Pottery Barn’s and International Color Services’ individual and collective commitment to monitor-based proofing demonstrates that so-called "soft" proofing is quickly becoming a practical and necessary component in achieving the benefits of paperless, all-digital production workflows -- even at the highest levels of quality – and that our Remote Director software is the best and fastest means to get there." Pottery Barn and International Color Services join a growing number of companies converting to monitor-based contract proofing using the Remote Director system. These include TV Guide magazine, Toppan Printing Company America, Williamson Printing, C-t-PLUS, Guest Informant and other leading prepress firms, commercial printers, catalog firms and publishers. Remote Director is the first SWOP-certified, monitor-based contract proofing system that applies advanced color management to verify the accuracy of every monitor and every proof. Running on commercially available hardware, Remote Director Software allows multiple reviewers in dispersed locations to view, collaborate and comment on color as well as content and build a digital record of the proofing process from start to finish including final legal sign-off. Reviewers can collaborate in real-time or work at their own convenience, allowing photographers, agencies, clients, prepress shops and printers to communicate more effectively while accomplishing in hours what used to take days. Uniquely able to support both RGB and CMYK workflows, the flexible Remote Director system can be used for proofing content, imposition, critical color and predicting press results, as well as for the final contract proof. Downloadable via the Internet, the software is easy to install, easy to use, and integrates into any proofing workflow. For these achievements, ICS won the 2003 GATF InterTech Award for Innovative Excellence and most recently a Must See ’ems award at Graph Expo 2003.




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