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Valassis Completes Exchange Offer for 6-5/8% Senior Notes

Wednesday, July 06, 2011

Press release from the issuing company

LIVONIA, Mich., Valassis, one of the nation's leading media and marketing services companies, announced today that it has completed its exchange offer to exchange (the "Exchange Offer") up to $260,000,000 aggregate principal amount of its new 6-5/8% Senior Notes due 2021 (the "New Notes") and the related guarantees of its subsidiary guarantors, in each case, which have been registered under the Securities Act of 1933, as amended (the "Securities Act"), for a like principal amount of Valassis' outstanding, unregistered 6-5/8% Senior Notes due 2021 issued on January 28, 2011 (the "Original Notes") and the related guarantees.

$260,000,000 in aggregate principal amount, or 100%, of the Original Notes were exchanged in the Exchange Offer and were accepted by Valassis. The Exchange Offer expired at 5:00 p.m., New York City time, on July 1, 2011.

Valassis made the Exchange Offer to satisfy its obligations under the registration rights agreement Valassis and its subsidiary guarantors entered into with the initial purchasers of the Original Notes. The Exchange Offer did not affect Valassis' outstanding debt levels, as the New Notes were issued only upon cancellation of a like principal amount of the Original Notes. Valassis did not receive any proceeds from the Exchange Offer.

This press release is neither an offer to sell nor the solicitation of an offer to buy or exchange any securities. The Exchange Offer was made only pursuant to Valassis' prospectus, dated June 3, 2011, and the related letter of transmittal, which have been filed with the United States Securities and Exchange Commission, including any supplements thereto.


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