Anthem Worldwide Wins Six Silver PAC Leadership Awards
Wednesday, June 29, 2011
Press release from the issuing company
TORONTO, – Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that its Toronto office has been distinguished with six Silver PAC Leadership Awards, which recognize the leaders of packaging and the value of graphic and technical design as well as sustainability best practices.
Anne Dean, managing director of Anthem Worldwide's Toronto office, said, "To be recognized by our peers as an industry leader is gratifying. The PAC Leadership Awards acknowledge the power of strategic packaging design and world-class execution to influence the consumer's path-to-purchase. Design drives growth and helps our clients win the battle at the shelf."
The Packaging Association has been the voice of the Canadian packaging industry since 1950 and has a prestigious history of packaging competitions dating back to 1953. In 2010, the association rebranded as PAC - The Packaging Association in recognition of its expansion into the U.S. while maintaining its deep Canadian roots.
Gary Oakley, creative director of Anthem Worldwide's Toronto office, said, "Compelling package design helps our clients tell compelling brand stories where it counts most -- at the shelf -- making packaging the brand touchpoint upon which all others ultimately depend. We are thrilled that this work for our clients has been singled out as examples of excellence in design."
In the Brand Marketing - Revitalization category, Anthem Worldwide was awarded Silver for its work on:
McCain It's All Good Superfries Brand Owner: McCain Foods Canada
Design: Anthem Worldwide Premedia: Schawk, Inc. (Toronto) Printer: Starflex Packaging Inc.
Mike's Hard Lemonade Brand Owner: Mark Anthony Group Inc. Design: Anthem Worldwide Premedia: Schawk, Inc. (Toronto) Printer: Rose City Printing & Packaging (cartons), Inland Label Services (labels)
In the Paperboard category, Anthem Worldwide was awarded Silver for its work on:
McCain Ultra Thin Crust Pizza Brand Owner: McCain Foods Canada
Design: Anthem Worldwide Premedia: Schawk, Inc. (Toronto)
Nestle Noir Milk and Dark Chocolate Tablets Brand Owner: Nestle Canada Inc. Design: Anthem Worldwide Premedia: Zuliani SA Printer: Model Prime PAC AG
Nestle Noir Mousse Delicate Brand Owner: Nestle Canada Inc. Design: Anthem Worldwide Structural design: Jones Packaging Inc. Printer: Jones Packaging Inc.
In the Rigid/semi rigid category, Anthem Worldwide was awarded Silver for its work on:
Nestle Jam-Packed Ice Cream Brand Owner: Nestle Canada Inc. Design: Anthem Worldwide Structural design: Jokey Plastics Printer: IML Inc.
Anthem's parent company Schawk, was also recognized and awarded for its executional excellence on the McCain It's All Good Superfries, Mike's Hard Lemonade, and McCain Ultra Thin Crust Pizza projects. In addition, Schawk (Toronto) won five PAC Leadership Awards as the premedia partner for packaging and point-of-purchase for Les Aliments Ultima Inc., Unilever North America, and Unilever Canada.
Bob Cockerill, regional managing director of Schawk Canada, said, "This measure of excellence by PAC confirms the technical quality of work that Schawk delivers in support of a brand's expression on packaging, the most technically demanding consumer touchpoint."
To view all 2011 PAC Leadership Awards go to: http://www.pac.ca/index.php/pac/2011_npc_winners
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