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HP Showcases Indigo Printing at HOW Design Conference

Monday, June 27, 2011

Press release from the issuing company

CHICAGO, – HP, working with design firm Counterspace, is showcasing the ways high-quality HP Indigo digital printing expands the limits of what creative professionals can produce.

HP, in its exhibit at F+W Media's HOW Design Conference in Chicago, is highlighting many of the unique, offset-quality and award-winning pieces HP Indigo customers produce, including the series of inserts appearing in each issue of F+W's Print magazine for 2011.

Counterspace partners Michael Worthington and Yasmin Khan will speak at the conference in a June 25 session, detailing how HP Indigo digital printing enabled their firm to publish 21 versions of an April insert featuring work from the magazine's "New Visual Artists."

Do more with HP Indigo digital printing

"Events like the HOW Design Conference give us the opportunity to show how HP Indigo presses help design professionals do more with print," said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. "The presses not only offer the true look and feel of offset lithography, they give designers the ability to make printed work more meaningful with affordable, short-run versioning and full one-to-one personalization."

HP Indigo presses, which use liquid inks instead of dry toners, are the only digital presses that use true PANTONE-licensed spot-color inks or offer four-, six- and seven-color PANTONE-licensed spot color emulation. With their unique color capabilities, HP Indigo presses can reproduce up to 97-percent of all Pantone Matching System and Pantone Goe colors.

Counterspace's versioned inserts in Print magazine used HP ElectroInk White – the only white ink available for sheetfed commercial digital presses. The white ink expands designers' digital printing options by enabling full-color printing on transparent, colored and other substrates.

More information about HP Indigo digital presses is available at www.hp.com/go/gsb or by following the HP Graphic Arts Twitter feed, www.twitter.com/hpgraphicarts.


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