Essex, CT – PostalVision 2020 organizers are pleased to announce that Jeff Jarvis, renowned buzzmachine.com blogger, author of What Would Google Do? and professor of journalism at City University of New York, will join an esteemed roster of speakers at the first PostalVision 2020 event. Jarvis will convene with other innovative business thinkers and postal influencers on June 15 to consider a bold vision for the American postal ecosystem by looking ahead to 2020 and beyond.
 
Jarvis blogs about media and news at Buzzmachine.com. His book, What Would Google Do?, helps companies understand how to succeed in the internet age by applying the principles of Google's success to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government-and now, even the U.S. Postal Service.

"PostalVision 2020 is an incredible opportunity to reimagine and begin to rebuild a key engine of the economy: delivery," Jarvis said. "Like so many industries, the postal and delivery sectors are in the midst of tectonic disruption. Email and Facebook are challenging the idea of the letter. Transactions and media are moving online. Meanwhile, much of retail is shifting to long-distance delivery. I look forward to moderating a frank and daring discussion among leaders from industry, technology, and government. PostalVision 2020 is assembling to explore the challenges and needs-but more so the opportunities-this change presents."  

Jarvis joins an impressive roster of PostalVision 2020 speakers, including:

Keynote speaker Vint Cerf, Google's Chief Internet Evangelist, widely hailed as the co-inventor of the architecture and basic protocols of the Internet

Larry Weber, social media marketing guru, author of his newest book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era and Marketing to the Social Web and founder and chairman of W2 Group

Matt Swain, senior consultant for InfoTrends, Document Outsourcing and Transpromo Consulting Services

Ruth Goldway, Chairman of the United States Postal Regulatory Commission

James Campbell Jr., independent legal consultant who has written numerous papers, books and testimony on domestic and international postal regulatory issues

Dr. Gene Del Polito, President of the Association for Postal Commerce
 
"We are convening these dynamic and provocative thought leaders-from both inside and outside the postal industry-to have a frank and productive conversation about the roles the USPS and the private sector should play in the nation's postal ecosystem looking forward," said John Callan, Managing Director of Ursa Major Associates LLC, the creator and producer of PostalVision 2020. "The Postal Service is suffering dramatic losses due primarily to electronic substitution for conventional mail. Its service offerings will soon be out of sync with communications trends and irrelevant to on-coming generations. The traditional postal business operating model is clearly not sustainable. We must ask, 'How should the Postal Service serve the future needs of the nation, if frankly, at all?'"

PostalVision 2020 is the first in what will be a series of events dedicated to examining the future of postal service in America. The conference will take place on June 15, 2011 from 8:30 a.m. to 5:30 p.m. at the Crystal Gateway Marriott in Arlington, VA. For more information, including conference rates and hotel reservations, please visit http://www.postalvision2020.com/.  

The event is created  and produced by Ursa Major Associates, LLC, thought leaders in the postal and parcel shipping space, in association with PostCom, The Association for Postal Commerce, representing those who use or support the use of mail for Business Communication and Commerce, and PostalJournal.com, with strategic advisors InfoTrends.