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Exstream Software: Outstanding Results in 2003, Sales Up 50%

Thursday, February 05, 2004

Press release from the issuing company

LEXINGTON, Ky.--Feb. 4, 2004-- Exstream Software, Inc. marks the end of 2003 with an impressive number of accomplishments that position the company as a major force in the high performance enterprise personalization business. For Exstream, the year 2003 saw the general availability of Dialogue v4.0 and Dialogue WebVerse, offering significant enhancements to the market-leading enterprise personalization software suite; global expansion with the opening of offices in the Czech Republic, Norway, Australia and France; adoption of 200 new customers; the addition of market-leading AFP productivity tools through the acquisition of Connexion Informatique in France; and the hiring of seasoned industry experts whose breadth of experience will ensure Exstream continues its record-setting trend. All of this activity resulted in a year of dramatic growth that includes a 50 percent increase in revenue for the six-year-old company. As the demand for flexible, customizable and highly personalized marketing and mission-critical customer communications continues to grow, Exstream's robust, innovative products are fast becoming "must haves" for the financial, insurance, banking, telecommunications, utilities, service bureau and other industries. Exstream boosted attention in August when it released version 4.0 of its award-winning Dialogue enterprise personalization software. The robust software offers four new modules and many significant enhancements, including a Quark plug-in which allows users to easily import Quark designs into Dialogue and make them variable; ODBC Access for directly retrieving data and updating any ODBC data source; VIPP output driver for high quality output on Xerox high-speed variable color printers and IJPDS output driver for duplex, black and white and full color printing on Scitex Digital inkjet printers--a low cost way to produce high-volume color. Soon after, the company made Dialogue WebVerse generally available, a complete web environment that allows business users to rapidly develop and deploy personalized web applications without the need for expensive Java and ASP programming. WebVerse reduces dependencies on the IT staff and allows businesses to meet time to market requirements for web applications that deliver fully personalized correspondence and fulfillment in real time. The year 2003 also saw the opening of four new international offices for Exstream. Exstream CEE opened in March and is providing print and electronic solutions to businesses in Central and Eastern Europe, including those in Germany, Austria and Italy. Exstream Nordic was announced in July and serves businesses throughout the Nordic and Baltic regions of Europe. Exstream Pacific opened its doors in September and serves Australia and New Zealand. And Exstream France & Southern Europe opened in October, serving France, Luxemburg, Belgium, Spain and Portugal. To date, over 30 percent of Exstream's customers are in Europe and Australia. The company plans to continue its aggressive global expansion with the opening of more international offices in 2004. In October, Exstream acquired Connexion Informatique (CI) in Paris, France, a company providing software and expertise in business document printing since 1986. With this acquisition came an established customer base of 150 and CI's market-leading advanced function presentation (AFP) software, re-branded by Exstream as AFP Studio. AFP Studio is a software suite that includes many robust tools for content management, repurposing applications, delivery and reprinting of AFP documents in high-volume environments. It also makes it easy for legacy AFP documents to be integrated with Exstream's Dialogue enterprise personalization solution for data mining, consolidation and postal savings. To continue its trend of offering cutting-edge products that help clients communicate more effectively with customers and prospects, Exstream reorganized the company into industry-focused business units and hired several key executives to provide leadership and direction within those units for more enhanced customer care. Lynn Busing was hired in April to lead the firm's North American distribution channel. Busing, formerly an executive vice president for CheckFree, brings over 20 years of experience in executive and sales management with focus on the financial technology industry. Neal Gottsacker, formerly vice president of product management for Metavante Corporation's EPP (electronic presentment and payment) division, joined the company in September as vice president of product management. With more than 10 years experience in product management and development of software, Gottsacker is responsible for directing the development and execution of Exstream's product strategy. In November, Exstream hired Denny Kerns, formerly president and chief operations officer for GMC Software Technology, as vice president of sales for the commercial printing division. Kerns has been involved with providing printing solutions to customers for more than 22 years. Rich Troksa joined the company as vice president of business development in December and will develop and manage Exstream's business partners, strategic alliances and ISV relationships. Prior to joining Exstream, Troksa was director of worldwide industrial segment marketing for IBM, where he focused on providing products and solutions to the industrial and distribution customer set. From its inception, Exstream's vision was to offer enterprise personalization products that allow companies to reduce costs and get to market faster. Exstream attributes much of its success to an unprecedented attention to customer care that provides myriad opportunities for customers to become part of the company's ongoing development process. "Our goal is to have 100 percent satisfaction among all our customers," said Davis Marksbury, president and CEO of Exstream Software. " We are not satisfied until our customers are in production and happy. Staying customer-centric has been the key to our success. This ongoing commitment to customers will continue to guide us--and our customers--into even more exciting and successful experiences in the coming year."

 

 

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