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Avery Dennison launches CarWraps.net

Monday, April 18, 2011

Press release from the issuing company

Painesville, Ohio - Avery Dennison Graphics and Reflective Solutions announced today the launch of CarWraps.net, an easy-to-use website that makes it convenient for small business owners and consumers to brand or personalize their car with vinyl graphic media.

"Vehicle and fleet graphics have been used by the business community for promotion and advertising purposes for many years," says Kathleen Hall, North American vice president and general manager for Avery Dennison Graphics and Reflective Solutions. "The success of mobile advertising campaigns has led many small- and medium-sized businesses to explore the idea of having cut or printed graphics applied to their vehicles or fleet as an excellent way to gain exposure for their brands. CarWraps.net is designed to make this process straightforward and accessible for the business owner or the consumer who wants to customize their vehicle with their own style."

Statistics from the Outdoor Advertising Association of America confirm the effectiveness of vehicle graphics. One vehicle can generate 30,000 to 70,000 impressions a day. In addition, fleet advertising boosts name recognition 15 times more than any other form of advertising. Car wrap advertising also boasts one of the lowest cost-per-impression ratios among all forms of advertising. These are the types of statistics that have convinced more and more businesses that car wrap advertising should be a key component of their marketing mix.

In addition to businesses, consumers now desire to reflect their individual styles on their vehicles. This personalization trend goes beyond the typical pin stripe and window graphics that are purchased off the shelf. Options for customization range from simply changing the color of the car with a wrap or creating a personal design and digitally printed wrap.

"We are committed to providing business and consumers with easy access to qualified wrap installation professionals," says Hall.

CarWraps.net includes an easily searchable database so that individuals can locate a pre-screened and certified installer near them. Full service wrap companies and installers have been certified by Avery Dennison or the Professional Decal Application Alliance (PDAA), an independent, industry-leading organization dedicated to raising the reliability and professionalism of the graphics installation industry. Avery Dennison and PDAA Master Certified Installers are experienced with all types of graphic installations, including walls and flat surfaces, glass, curved surfaces, and complex curved surfaces including vehicle wraps.

A wide selection of photos of custom graphics installed on cars, SUVs, vans, trucks, RVs and trailers are available at CarWraps.net for consumers and business owners to see. Also helpful for small businesses, are statistics on the number of impressions a promotional wrap can generate and the ROI for this out-of-home advertising medium.

Avery Dennison's MPI 1005 Supercast pressure-sensitive vinyl is often digitally printed with designs or company logos for full and partial car wraps. The vinyl graphics are then laminated with one of Avery Dennison's digital overlaminates to provide protection against normal road wear and UV rays.

The beauty of a car wrap is that, if an individual gets tired of the wrap or graphic design or a company rebrands, the wrap can easily be removed and the paint on the car will look virtually the same as the day it was installed. Pricing for creating a personal graphic design and installation varies depending on the vehicle and the size of the graphic.


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