Not only the digi:media trade show held in Düsseldorf from 7 until 9 April 2011 celebrated a premiere: it was also the first time that manroland and strategic partner Océ exhibited together. Live demonstrations showed how offset and industrial digital printing form a symbiosis. manroland's subsidiary company ppi Media was also present and presented cross-media software solutions. Content meets Technology meets Business: Under this motto, the inaugural digi:media trade show in Düsseldorf attracted more than 6,000 visitors. On the stand shared by manroland, Océ and ppi Media the advantages of offset were united with the strengths of digital printing. Here the trade visitors were able to follow a simulated ordering procedure for the tour operator Manpower Eventreisen that combined both printing processes. The first step shows the strengths of offset printing: a magazine ad printed by web offset and a response card enhanced by sheetfed offset are distributed to the readers. On returning the card, the customer receives individualized and general information produced by sheetfed offset and digital printing. Those who decide to book a trip are shown the procedure in a personalized travel plan, digitally printed in a run length of one. Networked workflows Offset and digital printing from manroland and Océ form a genuine symbiosis – even the workflows are tightly networked. Here the two companies offer the world's first total digital solution with many advantages for customers along the entire value adding chain. Printing services providers can utilize the benefits of both printing technologies and get comprehensive guidance from the partners in planning, implementing and support for the entire system solution. During the digi:media show, the cross-media software solutions from ppi Media also attracted a great deal of interest. Here the focus was on the multi-media ad platform AdX that embraces print, online and mobile, as well as editorial workflows using Content-X software, which can place contents from a Content Management System in the DTP program Adobe InDesign.