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Nation's largest coupon publishers enter deal to cross-publish digital coupons

Tuesday, March 01, 2011

Press release from the issuing company

Livonia, Mich. and New York, - Valassis, one of the nation's leading media and marketing services companies,and News America Marketing, a division of News Corporation and the nation's premier provider of coupons, consumer promotions and advertising services, announced today a cross-publishing deal to expand the digital offers on Valassis' redplum.com and News America Marketing's SmartSource.com coupon and savings websites. The result is more robust digital coupon offerings on both sites.

This agreement will greatly expand the number of coupon offers available to today's deal-seeking consumers. According to the BIGResearch/Valassis eCoupon Survey (November 2010), nearly 60% of consumers are seeking coupons online each month.

"This is a unique relationship that will result in a significant increase in the number of coupons available to shoppers on both sites," said John Lieblang, President, Valassis Digital Media. "We are focused on delivering the greatest value possible on the brands consumers want most, which has led to agreements such as this one that puts more deals in shoppers' hands."

"We are delighted to give consumers the opportunity to save both time and money, through the cross-publication of SmartSource.com's and redplum.com's coupon content," said Henri Lellouche, SVP, SmartSource iGroup. "It's a decision that makes good business sense, while also helping the American shopper at a time when household budgets continue to be tighter than ever."

This agreement marks the first time that Valassis and News America Marketing have worked together to maximize the digital savings offers available to consumers.


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