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David King reveals profitability strategies to the SGIA Community

Friday, February 18, 2011

Press release from the issuing company

Fairfax, Virginia - Maximizing the profitability of your wide-format digital printing business requires much more than making a good print. SGIA will look beyond making the print in the upcoming three-part Webinar series: "Finding Profitability in Wide-Format Digital Printing," presented by industry guru David King of MarketKING.

In this three-part series, King will walk attendees through strategies for becoming more profitable in sales, marketing, pricing, print finishing and installation. Register now for this highly anticipated online program, including:

March 2: Digital Graphics: Selling the Print       
This information-rich program offers tested strategies for marketing your business, interacting with and educating customers, and devising your price strategies.

March 9: Digital Graphics: Creating Your Product        
King covers the broad spectrum of finishing technologies available to today's imagers, and provides critical information to help you make print finishing a significant profit center for your business.

March 16: Digital Graphics: Installation and Delivery         
Covering installation and delivery of graphics for everything from vehicles to large building-mounted banners, this final installment offers the essentials to help you finish the job.

The Webinar series package is free for SGIA members and is $65 for nonmembers (a $75 value). Each individual session is free for members and $25 for nonmembers.


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