IP enriches Rey Adagio range with 9 new tints and new packaging
Tuesday, December 14, 2010
Press release from the issuing company
Brussels, Belgium – International Paper extends its tinted range, Rey Adagio, with nine unique colours, and introduces a new packaging in line with its environmental positioning.
Rey Adagio, an extended tinted range
International Paper extends its range of coloured papers with nine original tints ranging from the palest of pales to the bright and deep shades: sand, sky, parma, pumpkin, pistachoe, cinnamon, anise, chlorophyll, candy.
Available in five weights (80, 120, 160, 180 & 220gsm) for laser or inkjet uses, Rey Adagio provides a simple solution for increasing efficiency within organizations. Thanks to differentiated tinted papers, businesses can capitalize on their communications, influence the way messages are perceived, better grab the attention and create a positive image. They can also simply find a way to ease their organization by using different colours according to different kinds of files (yellow papers for invoices, green for purchase orders…).
A new packaging to highlight the environmental credentials of Rey Adagio
International Paper rolls out a new polypro packaging for Rey Adagio to help customers better identify colours, and understand paper production backstage and environmental impact.
Rey Adagio is the first tinted paper range in Europe to offer the maximum environmental credentials to the end-users thanks to the PEFC certification and the EU Eco-Label. The PEFC certification, obtained in 2006, ensures that all wood is coming from sustainably managed forests. Obtained in 2010, the EU Eco-Label guarantees that sustainability is taken into account during each step of the life cycle.
Rey Adagio is produced in an integrated mill located at the core of its supply chain (Saillat, France), one of the mills that is the most environmentally efficient in the world:
- 100% of its wood coming from controlled sources,
- 85% energy self-sufficiency,
- greenhouse gas emissions reduced by 63% since 1990, which is better than CEPI
- average of 27% and the Kyoto Protocol guidelines mandating an 8% reduction.
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