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MindFireInc demos latest technology in personalized cross-media marketing at DMA

Monday, October 11, 2010

Press release from the issuing company

Irvine CA - MindFireInc, the leader of personalized cross-media marketing technology, is exhibiting at DMA 2010, the Direct Marketing Association's annual Conference and Exhibition, which is being held October 9-14 in San Francisco, CA.  DMA 2010 will focus on the convergence of traditional and digital channels, helping attendees capitalize on the principles of data and direct marketing to maximize ROI.

For more than a decade, MindFireInc has helped hundreds of Agencies and Direct Marketers successfully build and grow their business. Leading marketers have realized that harnessing the power of integrated marketing solutions can significantly improve their marketing results and return on investment.

MindFireInc's web-based software automates and simplifies the creation of personalized cross-media marketing campaigns integrating direct mail, email, personalized URLs (pURLs), QR codes, SMS text messaging, social media  and more.

"All of the recent study data (CMO Council) and industry educational forums (AMA) are clearly communicating that Cross Media Marketing is one of the key focus areas for leading marketers.  In fact, the CMO of the AMA recently stated that this is no longer a "nice to have" but a "must have solution" for serious marketers focused on improved results." commented Joseph Manos, Executive Vice President of MindFireInc.

At booth #1522, the MindFireInc team is showcasing examples of real-life case studies of successful cross-media marketing campaigns that have driven improved results. Attendees can also see a live demonstration of LookWho'sClicking, MindFireInc's easy-to-use yet powerful application, to learn how they can grow their business by tapping new opportunities with personalized interactive marketing.

MindFireInc is offering a unique opportunity during this event for those who attend, or schedule an online 1:1 meeting to learn more about cross-media marketing.




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