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The SUBWAY Card Program transitions to GOEX Recycled Polystyrene Alloy

Monday, September 27, 2010

Press release from the issuing company

Janesville, Wis. – GOEX Corp., a leading manufacturer of quality printable plastic sheet, reports that it is working with the SUBWAY Card program to convert much of the chain's popular SUBWAY Cards from 30 percent recycled PVC to GOEX Corp.'s high-performance, heavy-duty STYREX 725 Alloy containing a core of post-industrial recycled material wherever possible. 

According to Erin Wood, Manager of Card Production and Fulfillment for Value Pay Services (a SUBWAY franchisee-owned organization which manages the SUBWAY Card Program in the U.S. and Canada), the choice of GOEX STYREX 725 Alloy is in keeping with the SUBWAY Card Program's commitment to support sustainable initiatives while considering cost constraints.

"In terms of sustainability, our focus is on the 3Rs-reduce, reuse and recycle," Wood said.  Accordingly, "We've determined that one way to move in the direction of sustainability, while being conscious of our franchisee's bottom line, is to reduce the amount of virgin material used in SUBWAY Cards," she said. "By utilizing GOEX STYREX 725 Alloy we are able to meet this objective, while maintaining our cost structure and providing our printers with a material that is consistent to print on."

Reusable, reloadable SUBWAY Cards may be used as gift or personal spending cards, as well as for incentives and awards. They are available at participating SUBWAY restaurants, online at www.mysubwaycard.com, or at third-party retail, grocery and pharmacy outlets across North America.

Going PVC One Better
STYREX 725 Alloy joins a growing line of GOEX STYREX Polystyrene Alloys developed and marketed by the company as cost-effective, performance-driven alternatives to Polyvinyl Chloride (PVC). Polystyrene Alloys lend themselves to surface-printed plastic sheet applications, are easy to print and cut, and will stand up to post-printing processes like laminating and embossing. They also offer significant yield advantages over PVC, based on their lower density.

According to Bob Waddell, Vice President of Sales and Marketing for GOEX, "In terms of its mechanical properties, traditional High-Impact Polystyrene (HIPS) does not always compare favorably with PVC. However, our new STYREX Alloys favorably change the performance comparison while bringing the Polystyrene yield benefit into the equation. The addition of post-industrial recycled material produces a more sustainable, high-performance styrenic alloy that retains the pleasing appearance and enhanced printability of our other GOEX Polystyrene Alloys."

GOEX currently manufactures recycled Polystyrene alloys in a range of high-performance grades for graphic arts, thermoforming and utility applications. STYREX 725 is a particularly good alternative for high-durability cards or cards that require embossing.

Each of these new recycled STYREX materials is fully recyclable in keeping with GOEX's "Zero-Landfill" initiative, which give customers an opportunity to recover and extract value from their reprocessed scrap. GOEX inspects and reconditions the scrap, then extrudes it back into fully printable sheets. The GOEX process incorporates the recycled scrap into the center (core), with virgin resin layers on the top only, bottom only, or on both sides of the sheet.





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