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BÖWE BELL + HOWELL announces speaker lineup at Graph Expo

Wednesday, September 22, 2010

Press release from the issuing company

Wheeling, Ill.  – BÖWE BELL + HOWELL (BBH) today announced that it will host a series of industry-oriented solution presentations in its booth at GRAPH EXPO, which will be held in McCormick Place, Chicago, from Oct. 3 through Oct. 6. The BBH booth (3612) is located in the Mail and Fulfillment Center in the South Hall.

"The goal of these presentations is to provide visitors with insights on how they can address some of the most challenging issues in the industry – topics we validated through a survey of our customers," said Mark Van Gorp, BBH vice president of business development and marketing. "These include increasing costs, building customer loyalty, pressures to deliver more green and lean mailpieces, and the growing complexity of government, postal and industry regulations. Our objective is to offer practical solutions that can help clients succeed."

In addition, guest speaker Jeff Hayzlett, former chief marketing officer of Kodak and author of the book "The Mirror Test: Is Your Business Really Breathing?" will speak in the BBH booth at 1 p.m. on Sunday and Monday, and 11 a.m. on Wednesday. "I'm very pleased to be presenting in the BBH booth," said Hayzlett. "Our messages around helping business thrive are well aligned, and should provide visitors to the BBH booth with some fresh insights and perspectives."

Theater topics and speakers include:
- The New Economics of Production Mail – Mark Van Gorp, vice president of business development and marketing
- Understanding and Complying with Government Regulations – Gordon Galloway, director of product marketing
- Managing Rising Postage Costs – Hank Martin, vice president of postal software
- Improving Message Relevancy – Mike Maselli, vice president of product management and marketing
- Navigating Postal Regulations – Chris Lien, president, BCC Software
- Automation….Now More than Ever! – CapStone Technologies – Fritz Buglewicz, executive vice president of business development, and Tom Moylan, senior project manager




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