The Web and Print Podcast Series, hosted by Jennifer Matt and Ruth Jordan, delivers audio based learning about print software solution topics via a simple Podcast subscription.

Lexington, Kentucky USA – WhatTheyThink, the printing and publishing industry's leading media organization, today announced the launch of a new podcast series focusing on print software solutions,hosted by industry expert Jennifer Matt. Matt is the managing editor of WhatTheyThink's The Web and Print Blog.

The weekly podcast will cover various topics in a format that can be listened to on the go. Podcasts are available on WhatTheyThink's The Web and Print Blog as MP3 files and can also be downloaded from the iTunes store for use with iPods, iPhones and iPads.

"Software solutions are a critical component of virtually every major investment in the print industry,"| says Matt. "In order for print service providers to effectively sell the value of customer-facing web interfaces, all resources who support, sell to, and consult with printers must understand the intricacies of the solution sale. Sales people are on the go; reading blog posts or articles isn't always convenient. That's why we have broken this series into 10- to 15-minute podcasts can be listened to on the way to a sales call. We want to provide the best possible content using all channels of communication giving our readers the ability to use the channel most convenient to them."

The web-to-print podcast series will cover a single topic each week in a simulated coaching scenario – making a software solution expert available to printing professionals on demand.

Jennifer Matt is an independent consultant partnering with WhatTheyThink to bring her knowledge and expertise to the global WhatTheyThink audience. Her white paper, "Insider Perspective: 10 Web-to-Print Mistakes to Avoid," has been one of the best selling items in the WhatTheyThink store. Matt is available as a speaker and consultant through WhatTheyThink Consulting Services. For more information, contact [email protected].

Visit The Web and Print

Matt can be engaged for speaking and consulting engagements through the WhatTheyThink Consulting Service by contacting [email protected].

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Jennifer Matt

Jennifer Matt is an independent consultant focusing on the intricacies of print-enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko's in the early 90's and most recently as the President of NowDocs.

Her experience ranges from deep technical understanding to executive leadership and business development in this unique aspect of the print industry. With the in-depth experience of six unique approaches to web to print technology (printChannel.com, webprint.com, Servador, PrintVision, EFI, and NowDocs) and a competitive knowledge of all the players in this space, Jennifer brings a truly unique strategic perspective as an independent consultant.