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PaperSpecs and Neenah Paper present "Habit" webinar

Friday, September 03, 2010

Press release from the issuing company

Palo Alto, California – "Paper is a medium in and of itself, bringing with it tactile characteristics like texture, color and weight that play a role in the communication experience and effectiveness of a message," says featured guest speaker Stefan Mumaw.

"As the creative director of Reign Ad Agency, and author of four books on the subjects of design and the creative process, Mumaw brings a truly unfettered creative spirit to this webinar. He'll provide attendees with new approaches to developing generally more creative habits as well as how to use paper specifically to spur creative thinking," says Sabine Lenz, founder and CEO of PaperSpecs.

Mumaw will explore:

What kind of habits can positively influence our creativity
Which habits can negatively influence our creativity
How our personal creative habits impact concept choices, design choices and paper choices
How purpose, restriction and action are essential ingredients in forming habits that improve creative output
"There's so much we pass every day that if we learned to see it again, it might provide amazing inspiration for our work," says Mumaw.

Do you use the same three papers all the time?
Do you choose white paper for nearly every project?
Do you always use smooth paper for photography?
Do you do the matchy-matchy on identity systems?
If you can answer yes to any of these questions, then HABIT is a groundbreaking webinar that you can't miss. It's designed to help you shake off those stale assumptions, open new channels for viewing the role of paper and develop the habits that lead to more creative ideation.

This webinar is free thanks to the generous support of Neenah Paper.




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