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Jeffrey Hayzlett to keynote Graph Expo 2010 Virtual Preview Education Program

Wednesday, August 11, 2010

Press release from the issuing company

Reston, VA - Jeffrey Hayzlett, former CMO of Eastman Kodak, and the Graphic Arts Show Company (GASC), announced today that Hayzlett will keynote the special online GRAPH EXPO 2010: A Virtual Preview, with his presentation - titled "Trends and the Business of Business."  Leading an 'all star' line-up of top industry presenters, Hayzlett will share his unique perspective on where the graphic communications industry is headed now and what companies can do to stay ahead, based on examples from his best-selling book, "The Mirror Test: Is Your Business Really Breathing?"  The free to attendees online, virtual event will held August 19, 2010, from 9:00 a.m. to 5:00 p.m. CT, and preview just some of the technologies, products and education attendees will find on-site at the physical GRAPH EXPO show, coming October 3-6, 2010 to Chicago's McCormick Place.

GRAPH EXPO 2010: A Virtual Preview, sponsored by American Printer magazine, is an exciting interactive pre-show 'sneak peek' at what attendees will discover at the physical GRAPH EXPO show in October.  Featuring a sampling of the 400-plus exhibitors who will be in Chicago, the event will also host live chat opportunities with industry 'gurus' and other virtual preview attendees, plus educational sessions covering topics of interest to 11 key industry segments within the full spectrum of graphic communications professionals, from commercial and quick printers to book publishers, packaging printers and converters, mailing and fulfillment professionals, newspaper printers and publishers, creative service professionals and more. And, because GRAPH EXPO will host visitors not just from the English-speaking Americas and the Caribbean but also Mexico, Latin America and the Dominican Republic, visitors to GRAPH EXPO 2010: A Virtual Preview will have the option of participating in the online event in English or in Spanish.

Register for the Graph Expo Virtual Preview

Heralded as the "celebrity CMO" by Forbes magazine, Hayzlett is a frequent presenter on business topics ranging from growth strategies to communications and marketing. He has served as keynoter for a variety of business events including: The Economist Marketing Summit, The Conference on Marketing, Direct Marketing Association Leadership Forum, and National Postal Forum. Cited as a leading marketing expert in books, magazines and newspapers worldwide, Hayzlett is also a frequent television guest and commentator, appearing on CNBC's The Big Idea, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump. Virtual preview attendees will automatically gather "points" as they interact in booths and chat, and dozens of these attendees will win a copy of "The Mirror Test: Is Your Business Really Breathing?"

"Known for his authoritative approach and keen insight, Jeff will prepare virtual preview participants to plan their show strategy well before they arrive in Chicago to most effectively utilize their time on the show floor," stated Ralph Nappi, president of the Graphic Arts Show Company.  "His 30,000 ft. overview of the key trends and issues of greatest concern to printers today will also be the ideal prelude to the presentations that follow throughout the virtual event, which will drill down into the technologies and trends printers need to get up-to-speed on now."

Virtual Preview learning opportunities will continue throughout the day with sessions led by an impressive cadre of leading experts, including:

- Frank Romano, Professor Emeritus, RIT, author of over 44 books, and industry consultant, who will preview the newest technologies he foresees coming to GRAPH EXPO 2010, featuring an overview of the EXECUTIVE OUTLOOK Conference and the much-anticipated MUST SEE 'EMS-those technologies and products chosen by a panel of industry experts as the most compelling on the show floor;

- Dr. Harvey R. Levenson, head of Cal Poly's Graphic Communication Department, who will moderate two panel discussions with GRAPH EXPO seminar instructors on: "The 10 NEW Tactics Every Printer Must Know to GROW Now!" and "Best Practices for New Profit Opportunities;"

- Jim Hamilton, Group Director of InfoTrends' On Demand Printing & Publishing, Jetting Technology Opportunities and Wide Format Printing Consulting Service, who will reveal "New Directions in Digital Print;" and,

- An executive (to be named) from Eastman Kodak, who will share how printers can build a bridge to new profit opportunities with his presentation, "Strategy 2011: Keys to Becoming A Marketing Service Provider."

On the day of the Virtual Preview, August 19, registrants will visit a designated URL through their Web browser.  A video on the Jumbotron screen will welcome them and explain how to access the different areas of the online event, including the virtual Exhibit Hall; virtual Auditorium featuring six hot topic educational sessions; and the virtual Networking Lounge where attendees can continuously chat with peers, exhibitors and other industry experts from across the Americas throughout the event.  Attendees will also have access to loads of downloadable information about equipment, product and services from exhibitors across the virtual show floor.

Recognized as the commercial printing, publishing, mailing and transactional exposition for the Americas, GRAPH EXPO 2010 will offer the latest graphic communications technologies, equipment running live on the show floor, and education on the most in-demand products and profit-making opportunities.  Along with the debuts of the Digital Document Drive pavilion, a section devoted to needs of print pros who create, manage and deliver transactional documents, and News Print-the newspaper pavilion; PackPrint, covering package printing; Future Print, featuring printed electronics and RFID; the Mailing & Fulfillment Center, the industry's largest mailing event anywhere in the Americas; the second annual GREENspace, a showcase on sustainability and eco-friendly products and services; Prepress/Software-Design; and, Press/Finishing; and, Education Main Street, for attendees seeking well-educated, talented industry newcomers to augment their company's workforce. GRAPH EXPO 2010, themed "The Next Generation of Print," will take place October 3-6, 2010, in Chicago, the epicenter of the print market.




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