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Appleton Coated challenges to "The Battle of the Finishes" on U2

Wednesday, June 30, 2010

Press release from the issuing company

Kimberly, Wis. -- Much like adding an extra flourish to a food presentation, Appleton Coated's "U2 Throwdown - Battle of the Finishes" demonstrates the attributes that make each finish ideal for certain types of imagery and printing applications. Showcasing the best finish for the job, Utopia Two (U2) and U2:XG Gloss, Dull, Matte, and new U2:XG Ivory Matte are featured along with the other finishes in a head-to-head comparison. In addition, a demonstration of how gloss and dull varnish, and gloss and satin aqueous coating, further affects the print outcome is included.

"U2 Throwdown - Battle of the Finishes" declared the following paper finishes as winning examples:
- Gloss for highlighting a hot and juicy, grilled hamburger, and the natural choice for all things shiny.
- Dull for delivering the tactile feel of a pizza's crust along with the sheen of olives and tomatoes, and the perfect pick for communicating warmth, depth, and saturated colors.
- Matte for creating an easy recipe to successfully present cupcakes as a delicious delicacy and its forgiving surface's frosting-like ability to minimize the flaws of a less-than-perfect image.

In the "extra-green" category, each of U2:XG's finishes was recognized for individual merit in enhancing the invitingly edible plate of guacamole. U2:XG received top rank as the only product in this category to offer all basis weights and finishes with 30% post-consumer fiber (PCW), Forest Stewardship Council (FSC) certification and manufacturing with Green Power, in the form of renewable energy.

Encouraging audience participation, "U2 Throwdown - Battle of the Finishes" features customer "throwdowns" on the most delicious cupcakes, pizzas, and other culinary goodness throughout the country.




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