Sponsored by GMC Software Technologies, session featured experts, solid advice

June 18, 2010 -- Lexington, Kentucky USA -- WhatTheyThink.com today reported that 200 industry professionals registered to attend a free printing industry educational webinar. Differentiate Your Business: A Clear Path to Business Growth, which was led by WhatTheyThink contributor and Original Thought LLC CEO Bob Lieber.  Sponsored by GMC Software Technology, the event was held Wednesday, June 16th.

“There are three key steps to developing a differentiating strategy for your business,” said Lieber. “First, you must develop a differentiating strategy by answering three key questions:  Who is your target? What is the frame of reference? And what is your unique point of difference?  We addressed this first step in the June 16th session.  It was exciting to hear our panelists describe how they have answered these questions and taken their businesses down a unique path.  Step two is creating a unifying business idea, and step three is to align your business practices to your unifying business idea.  We will address steps two and three in subsequent webinars scheduled for September 1 and November 10.”
 

Lieber was joined by  
Ed Marino, CEO, Wilde. Marino is an industry veteran whose knowledge and expertise is taking Wilde to the next level.  With 140+ years in the direct response business, Wilde has reinvented itself many times to stay current and competitive.  Its unique approach has allowed the company to institutionalize bringing innovation to its clients' businesses, and Wilde holds itself accountable for bringing value above and beyond the scope of work. For Wilde, going the extra mile is just part of the job's journey.
Tim Simpson, CEO, diggyPOD. Simpson acquired a quick print business in Michigan with a plan to modernize the business and differentiate its offerings.  Once a business consisting of 90% business cards and stationery, a field Simpson saw becoming rapidly commoditized, diggyPOD now gains 80-85% of its revenues from printing and fulfilling books on demand.  Simpson will share the story of his business transformation, including what worked and what didn’t.
 
“Wilde and diggyPOD are two very different businesses,” said Randy Davidson, President, WhatTheyThink. “But both have taken definite steps to carve out a unique space in the industry.  Ed and Tim were generous in sharing their experience and advice, and Bob brought a wealth of knowledge and creativity to this very positive session. We appreciate the fact that GMC Software Technology is sponsoring this webinar as well as the upcoming September and November events, allowing us to make them available at no charge.”

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.
GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company “Technology Application of the Year” for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC “Best Special Application Software of the Year.”

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Bob Lieber

Bob Lieber is founder and CEO of OriginalThought LLC, a marketing strategy and services firm, creating "original solutions to chronic industry and consumer problems™". Industry expertise is diverse, including technology, health care, financial services, consumer packaged goods and graphic arts.

OriginalThought helps companies who are at a moment of transformation or significant change. Services include strategies to position/reposition the enterprise, as well as the design of new products, services, divisions, business models and growth initiatives.
Bob has over 25 years experience in integrated marketing and has served as the CEO of several consulting, marketing services and communications companies. He has created breakthrough marketing strategies and solutions for clients such as Abbott Labs, CIGNA, Coach, Comcast, Fujifilm, Indigo, Johnson & Johnson, JP Morgan Chase, MasterCard, Mercedes-Benz, Pfizer, Procter & Gamble and Xerox, to name just a few.

He has Bachelors in Business Administration from Washington University in St. Louis, MO and is a frequent industry speaker. Bob has served as a guest lecturer at George Washington University; the Fashion Institute of Technology; the New Product Innovation, Design & Development Conference for Health Plans; the Print CEO Forum and OnDemand.

Bob is also a director for the new media not-for-profit, Luminescence Media Group.

Lieber can be reached at [email protected].