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First record label to use PEFC on its sleeve

Thursday, June 17, 2010

Press release from the issuing company

A new 12" album hits the shops next month – Brownswood Recordings' Havana Cultura Remixed presented by internationally renowned DJ Gilles Peterson. What makes this album unique is that it is the first to print the record sleeve on Programme for the Endorsement of Forest Certification schemes (PEFC) certified paper and will also use the logo to prove it.

The album packaging was produced by London-based project management company, Clear Sound & Vision Ltd. The company was formed in 1997 and since then has worked predominantly within the music and film industries; managing and providing solutions for manufacturing of CDs, CD ROMs, DVDs, vinyl pressings and associated print, packaging and design. In recent years CSV has seen their client base extend both in and outside of the entertainment business. CSV works regularly with leading blue chip clients including Sony Music, EMI, Warner Music, O2 and Barclays.

As a major part of CSV's business is the provision of bespoke packaging solutions, the company has always been keen to demonstrate its strong commitment to using environmentally friendly products. In order to be able to provide its customers with assurances of responsibly sourced packaging materials, earlier this year the company recently achieved dual PEFC/FSC chain of custody certification. Chain of custody certification is the process by which wood-based products can be traced back to responsibly managed forests.

Commenting on its latest project, CSV's Clive Robins said "We take our commitment to responsible packaging very seriously and gained PEFC and Forest Stewardship Council (FSC) chain of custody certification to provide assurances to our customers. We are proud to demonstrate our support for responsible forest management by including both the PEFC and FSC logos on our packaging. We believe that these accreditations are valuable to both our business and our customers and it is something we actively promote to our clients".

Welcoming CSV's decision, PEFC UK Chairman, Peter Latham said, "We are delighted that Clear Sound and Vision has chosen this highly visible means of demonstrating their participation in the PEFC programme. With over 600 companies now having a licence to use the PEFC logo, it is beginning to appear on more and more consumer-facing printed products. However, this is the first time a company has used the logo this way and it presents an excellent opportunity to increase awareness of the PEFC logo to discerning consumers."




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