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WhatTheyThink Adds Monthly Printing Shipments Report as Premium Member Benefit

Monday, June 07, 2010

Press release from the issuing company

Lexington, KY - WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of their most current report titled “North American Monthly Printing Shipments, Issue #55.” This report is now a new benefit for Premium Members of WhatTheyThink.

Download Monthly Printing Shipments Reports

This report is available for immediate purchase for others at:


April 2010 commercial printing shipments were $7.05 billion, down -1.9% compared to 2009. Adjusting for inflation, shipments were down -4.1%. For the first four months of 2010, shipments were down -4.7% on a current dollar basis.

Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center, said “March and April had a significantly slower decline than that of January and February. The industry has been through such a rough patch that some might consider that to be a relief.” Dr. Webb stated that the industry is still expected to contract this year, but that the significant downdraft of 2009 is not likely to be repeated in 2010.

The latest report includes a discussion of April's shipments, Canada's MArch shipments, and updated forecasts for the US industry to 2016. Dr. Webb's audio commentary also includes a discussion of industry forecasting. “Since this report is now free to our Premium Members, some background about our methodologies and the rationale of inflation adjustment is in order,” explained Dr. Webb.

The North American Monthly Printing Shipments Report contains both current and inflation-adjusted analysis of commercial printing and print services shipments, for the U.S. and Canada, and forecasts for 2009 through 2016. Forecasts are updated every month, and changes are discussed in the report, which is comprised of Adobe PDF, Microsoft Excel and PowerPoint files, and an MP3 file of audio commentary from Dr. Webb. The cost of the report is $50.00. Those purchasing the report can easily repurpose the charts and data in presentations, webinars, and other reports.

The report contains significant and proprietary analysis and by Dr. Webb and WhatTheyThink's Economics and Research Center. It is a top-level analysis of the U.S. commercial printing and trade services markets such as commercial offset, digital, and other printing processes, as well as prepress and postpress contained in the standard business classification NAICS 323.


WhatTheyThink's Economics and Research Center contains a blend of free and premium content for graphic arts and publishing executives. It offers an online library of primary research reports, executive summaries of economic trends, and related industry columns, videos, podcasts and webinars.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS. The organization also provides consulting and speakers bureau services to the industry.




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