The new drupa 2012 Report No. 2 is now available in 41 different versions: national landmarks of the key exhibitor and visitor markets are featured on the covers of the individual editions. The wide variety of individual cover images – ranging from the Komodowaran (Indonesia) to the Statue of Liberty (USA) and the Eiffel Tower (France) – is matched by the wide range of print volumes for the different national editions: the print runs range from 50 (Philippines) up to 3,000 for the “country-neutral” English edition. In addition to these country-specific editions, there is also the “Düsseldorf Edition” – the home of drupa – for worldwide usage. Like the individually designed covers, parts of the content and images of the drupa Report No.2 have also been individually selected. As such, the latest drupa Report is a typical example of variable printing of different editions tailored to specific target groups. Digital printing and its variety of applications is not only the main topic in the entire edition but it is also a fundamental component of this print production.

This ambitious project was executed with support from Hewlett Packard and Papyrus (Schneidersöhne) as sponsors of the digital printing and the paper. The variable data preparation and variable printing were assisted and implemented by Margreff Druck und Medien GmbH from Essen. The non-variable content of this drupa Report was printed using the offset process, refined and further processed together with the digitally printed variable sections.