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Pyrisma announces new innovative interference pigments

Monday, May 24, 2010

Press release from the issuing company

Darmstadt – Subsequent to its successful introduction in exterior applications in the coatings sector, the Pyrisma range now also includes interference pigments that Merck KGaA is offering for use in printing applications. The pigments stand out due their exceptional color saturation, which open up new design possibilities. So far, the Iriodin interference pigments have included green, blue, yellow, red and violet. This color palette has now been complemented by three interesting colors: magenta, indigo and turquoise. As a result of intense research, Merck has succeeded in developing a special particle size distribution and coating technology that generate a highly unique color intensity.
The Pyrisma product range has been developed in accordance with the Merck Color Space Concept, which is based on complex color metric calculations. This allows the achievement of the optimum shade strictly in line with physical criteria. Natural mica coated with metal oxides serves as the basis for Pyrisma. When printing with Pyrisma, color intensive interference effects can be achieved even with thin coating layers.

The effect colors:
- Pyrisma Green opens the new bouquet of interference pigments made by Merck with an extraordinary deep color.
- Pyrisma Turquoise transports creations with its new, exotic bluish green tone and remarkable chroma.
- Pyrisma Blue enriches cool, sophisticated stylings with its homogeneous deep blue.
- Pyrisma Indigo bridges the space between violet and blue and excites with its fascinating color play.
- Pyrisma Yellow perks up bright, fresh yellow designs and adds richness to luxurious gold-color stylings.
- Pyrisma Red energizes dynamic color styling possibilities with an intensive interference red.
- Pyrisma Magenta packs a punch with its bold, new blue-red effect, closing the gap between red and violet effects and creating intense, deep stylings.
- Pyrisma Violet captivates with its unique, precious hue that borders the indigo and magenta color areas.

Pyrisma interference pigments can be used successfully in nearly all printing technologies to refine a wide variety of printing products.




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