Xerox's iGen4 press provides new opportunities for printers
Friday, May 14, 2010
Press release from the issuing company
Rochester, NY – Hailed as the "ideal press" for producing high-end collateral, direct marketing and photo specialty products, Xerox Corporation has added new product enhancements and a customization program to its Xerox iGen4 press. The features extend the range of print jobs that generate new business opportunities and profits for print providers.
Dependable image quality key to Xerox iGen4 users; drives business
DMM, Inc., a direct marketing solutions provider based in Scarborough, Maine, produced a fundraising campaign for the Biodiversity Institute on its iGen4 press. "Adopt-a-Loon" postcards were designed to raise awareness and drive funding for the institute's environmental efforts – sharp detail and accurate color reproduction were musts to preserve the quality of the wildlife photography.
Green production was essential since the Biodiversity Institute studies the impact of contaminants on the environment. The postcards were printed without chemically processed inks on Forest Stewardship Council certified paper. The campaign resulted in 80 new loon "adoptions" and a 14.4 percent increase in donations over the previous year.
Adlis SAS selected the iGen4 press when it expanded its business to include photo books. The Paris-based digital print company's storefront near the Louvre Museum is the perfect location to showcase its artistic photo books and the image quality made possible with the iGen4 press.
Adlis' diverse customer base – from governments, associations and museums to vacationers, newlyweds and youth groups – can easily create high-quality photo books by logging on to their website.
"Since we're located in the heart of the art world, it's only natural that we turned digital printing into our own art form," said Philippe Houdain, president and founder, Adlis. "Productivity and high quality are imperative for us. When looking for a digital printing solution we knew the Xerox iGen4 press would deliver."
Ciferblat, a quick printer in Saint Petersburg, Russia specializes in highly creative personalized calendars. In addition to printing the calendars on its iGen4 press, installed late last year, Ciferblat is pioneering personalized printing in Russia by using uDirect software from XMPie, a Xerox company.
Enhancements streamline production; expand application range
At IPEX 2010, Xerox will showcase new features for the iGen4 press, each designed to help print service providers deliver cutting-edge applications. These options include:
The iGen4 press and iGen4 220 Perfecting Press will be on display in the Xerox stand at IPEX 2010, Hall 7, May 18-25 in Birmingham, U.K.
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