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"The Mirror Test: Is Your Business Really Breathing?" By Jeffrey W. Hayzlett with Jim Eber

Thursday, May 06, 2010

Press release from the issuing company

When was the last time you did a mirror test on your company? You know, to make sure that your business is still alive and breathing. Jeffrey Hayzlett thinks you and your company need to do a mirror test right away.

Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And, as Hayzlett points out, if you aren't willing to look at what's working and what isn't-and then take the necessary steps to fix it-you, your colleagues, and your employees are in for a tough ride.

In THE MIRROR TEST: Is Your Business Really Breathing? Hayzlett teaches readers through entertaining and timely anecdotes how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct any business. Known for his outspoken appearances on numerous TV shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand.

In his unique, confrontational manner, Hayzlett coaches small business owners and managers on topics such as:
- Give your business the mirror test - is your company really breathing?
- Here's how you and your company must adapt...or die.
- The bottom line of your business really is... your bottom line. You have to focus on it.

As Hayzlett attests, before you get to sales, marketing, and all the things a business needs to grow you must focus on why you're actually running your business. "Write it down. Speak it. I'm not saying it is easy, but if you can't answer the question, then you'll not only be unsatisfied with your business, your business is probably already dying in some way," Hayzlett writes. "And even if you know it, say it proud: Like your body or your car, a little maintenance never hurts."

THE MIRROR TEST also challenges readers to focus a range of critical issues, including:
- Why you're here - why are you doing what you do?
- What is it that you want to do? Make money? Build huge profits? What then?
- What is the purpose of what you are doing? Do you want to please people? Build the best widget? Serve the best damned cup of coffee?
- What do you want to do after profitability? Expand? Be the best in the business?
- Do your customers know the answers? Do your employees? Do you?

"Think of these questions as a way to understand your personal conditions of satisfaction for your business," Hayzlett writes.  "I developed my conditions of satisfaction and whether I have been running a small business in South Dakota or moving up the ranks of a global company, the business I worked on had to meet the following conditions: It had to have the ability to grow wealth, it had to allow me to grow professionally, and it had to be fun. Those have been my conditions of satisfaction for decades, and they always remind me why I'm in "it" at all. But don't confuse fun with passion."

Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.




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