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WhatTheyThink Launches New Blog Focused on Mailing, Fulfillment

Tuesday, April 27, 2010

Press release from the issuing company

Marketing Powers Activate, Sponsored by Pitney Bowes, to Help Printers Get the Most out of the Mailing Opportunity

Lexington, Kentucky USA – WhatTheyThink, the printing and publishing industry's leading media organization, today announced the launch of a new blog, Marketing Powers Activate, focused on educating the printing and publishing community about how evolving technologies can fuel opportunities in direct mail, fulfillment and workflow. Marketing Powers Activate is sponsored by Pitney Bowes, an international leader in software, hardware and services that integrate physical and digital communications channels.
“We are delighted to make this new content offering available to our readers,” said Randy Davidson, President of WhatTheyThink, “and especially pleased that Pitney Bowes has chosen to expand its relationship with WhatTheyThink by providing this valuable online venue.”
Industry veteran and journalist Chantal Todé will be managing Marketing Powers Activate for WhatTheyThink.  Additional content will be contributed by authors from WhatTheyThink, prominent industry analysts and other thought leaders. This new blog will be a catalyst for a lively exchange of the most current thinking and a variety of viewpoints in the fields of direct mail, fulfillment and workflow.
“We are delighted to welcome Chantal as part of our team,” added Davidson.  “Her vast experience in this area of the printing industry, and the industry at large, will allow us to deliver value from day one.”
Todé is an experienced writer and copy editor with in-depth knowledge of direct marketing, direct mail and postal issues, the retail industry, digital print, new media, business-to-consumer marketing and marketing agencies. Her specialties include researching and writing news analyses and in-depth features. She will bring this expertise to Marketing Powers Activate and encourage an interactive exchange of ideas and opportunities as the blog matures.

For more information, visit the blog or contact eric@whattheythink.com, or cory@whattheythink.com.




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