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The Bennett Group announces two new appointments

Tuesday, April 27, 2010

Press release from the issuing company

Rochester, NY - The Bennett Group, Inc. promoted Cynthia Hamann to Director of Sales and Marketing and Susie Wells to Manager of Mail Certification Programs.

Hamann will be responsible for developing and overseeing programs related to the educational products and services of the Mailing Training Institute. She will also work to continually develop relationships with technical partners worldwide to further our objective to deliver a growing selection of education and training solutions for the mail and print industries.

Hamann brings more than 16 years of marketing experience in print and mail related industry expertise. Previously, Hamann worked for Xerox Corporation as a Marketing Manager overseeing the Printing innovation with Xerox Imaging (PIXI) awards. She also managed several trade shows and events in the production arena. She received her Bachelor of Science degree in Integrated Marketing from the Rochester Institute of Technology in Rochester, NY.

Wells, in addition to her current role of Director, Educational Documentation will also acquire management responsibilities for the newly released Barcode to Bottomline Mailing Certification program. The certification program provides an important way for print and mail industry professionals to build and demonstrate their competencies in key critical mailing industry concepts. This series includes testing activity workbooks and a certification program with a cornerstone learning principle of 'When to Look · Where to Look · How to Look' with regards to postal automation and the USPS. An integral part of the Barcode to Bottomline Information Series, this series is the only print/mail industry resource written and produced with a constant focus on the economic factors and concepts affecting the business of mail.

Wells brings more than 12 years of experience in the design, development and production of educational programs and business software. Wells worked in consulting capacities to corporations such as Eastman Kodak, Xerox Corporation, and Bell South as well as nonprofit organizations High Tech Rochester, and The Women's Foundation. Wells also worked for BCC Software as an Instructional Designer and Technical Trainer developing classroom, web-based and self-paced online training programs for mailing software products. She received her Master of Science degree in Instructional Technology from the Rochester Institute of Technology in Rochester, NY.

"These two promotions represent our continued commitment to take mailing industry related educational materials, products, programs and services to new and exciting levels of access and availability," says Mary Ann Bennett, President and CEO. "It is an exciting time with advancements appearing at many levels in the myriad of technologies that serve the direct mail industry. However, as in any industry, change and successful growth can only be achieved when it accompanied by the gathering and utilization of information and education. Lacking that information and education is a great weakness and can lead to financial exposure of real significance."




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