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Pageflex Campaign Manager Wins Best of Show Award in the category of 1:1 Communications

Thursday, April 22, 2010

Press release from the issuing company

Philadelphia, PA – Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Pageflex Campaign Manager has been recognized with a Best of Show Award at this year's ON DEMAND Conference & Exposition. Pageflex Campaign Manager was recognized for excellence in the category of 1:1 Communications.

Pageflex Campaign Manager is a solution for creating highly effective response driven marketing campaigns. This technology simplifies the process of getting a coordinated, multi-channel campaign up and running so that marketers can focus on what their message says, rather than the mechanism for delivering it. With Pageflex Campaign Manager, users can:

- Rapidly create and launch response driven marketing campaigns
- Deliver personalized print and e-mail messages
- Create personalized URLs that use an individual's personal information as part of the Web address
- Create Web site landing pages where you can present a highly targeted and personal messages for each campaign recipient
- Gather information from your campaign recipients using forms and surveys
- Automate follow-up e-mail messages
- Measure the effectiveness of your campaigns in real time

"Anna Magliocco-Chagnon, president and CEO of Bitstream Inc., commented on the award, saying: "To be effective today, marketers need bring together everything they have in the creative and technical arsenal. That's why we created Pageflex Campaign Manager, it enables marketers to create highly personalized campaigns and deliver them to their audiences using a variety of ways. We are proud of this award, and, more importantly, of how this technology has enabled our customers advance their marketing goals."
States Jeff Hayes, President, InfoTrends said:  "This award is meant to recognize exceptional innovation in the digital printing. As one of the leaders in our industry, and we are pleased to acknowledge Bitstream and their Pageflex Campaign Manager product for their accomplishments."   
InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industry, partnered with the ON DEMAND Conference & Exposition to produce the awards program.  The ON DEMAND Conference & Exposition is the leading digital printing conference and exposition, encompassing all of the technologies that are used to create, manage, personalize, print and deliver content.




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