Chocolate Covers is a commercial digital printer located in Hershey, PA that specializes in custom wrappers for HERSHEY'S chocolate products. Wrappers are custom printed to add a special touch of sweetness to any special occasion. They're perfect for business promotions, weddings, birth announcements, anniversaries, and all of life's "sweet" events. Since 2007 Chocolate Covers has been using DesignMerge for all of their variable data needs.

Following is a short interview with John Marcucci, President of Chocolate Covers, discussing how DesignMerge has helped meet their unique challenges with a solution that has resulted in increased profits and expanding business opportunities.

- What business challenges have you faced in the VDP market?

Chocolate Covers saw a change in the commercial print industry as their customers began asking for personalization in their marketing campaigns. In an effort to keep abreast of this trend and differentiate ourselves from the competition, we decided to research variable data solutions. We wanted a more efficient way of numbering event and raffle ticket jobs, and more creativity in personalized marketing materials and newsletters.

- Why did you choose DesignMerge for your VDP implementation?

There are several variable data solutions on the market today. However, after researching several solutions, we purchased a digital press and DesignMerge variable data software. We were impressed with DesignMerge's ease of use, fast set-up and efficient processing. We run DesignMerge with InDesign on a Macintosh computer. The most exceptional part of DesignMerge is the phenomenal support we receive, which is critical. That alone was a major factor in going with DesignMerge.   

- What were the results of your DesignMerge implementation?

Our customers are bringing in additional personalized jobs that now represent 5% of our overall business. I see that percentage growing as customers get more personal with their marketing campaigns. With our solutions in place, we are positioned to take on any variable data job that comes to us. DesignMerge gives Chocolate Covers the opportunity to add more value and options to our customer's projects.

All we can say is..."SWEET!"