Xtreme Coated Cover runs Ball-it-up campaign in April Canvas
Friday, April 16, 2010
West Caldwell, NJ - Introducing Xtreme Coated Cover, the coated cover that provides a solution to a pesky problem in the finishing room, cracking. Now you can rest assured that anything you can think of, you can do with this dynamic and versatile two-sided sheet. Whether printing on the gloss side, the silk side, or both sides, it offers excellent printability and performance.
The latest Xtreme promotion, Ball-It-Up, was recently introduced and appears as an insert in this issue of Canvas Magazine. The campaign challenges you to "ball-up" a sheet of Xtreme Coated Cover like a basketball. After you open the crumpled sheet, you will discover that Xtreme has not cracked one bit. This new and innovative, workhorse paper, has superior stiffness and is made from light-weight flexible fibers. These attributes are how Xtreme can boast flawless performance on press and in the finishing room.
Matthew Feldman of Millmar Paper, brand owner of Xtreme Coated Cover, expressed why this is so important. "The answer begins at the end. You can print a beautiful book or a sophisticated presentation folder only to see it ruined because the paper cracked during the finishing process. Using Xtreme Coated Cover is like having a built-in insurance policy against common finishing problems like cracking."
Xtreme Coatred Cover is a cost-effective alternative to traditional coated covers and is manufactured in a wide variety of thicknesses. From book covers to packaging and many applications in between, this product gives a client many options to create a high quality and impactful print product.
In 2009, Xtreme Coated Cover went cross-platform. Their 8pt through 14pt HP Indigo certification, immediately gave customers the assurance of the same "xtreme" non-cracking properties in a digital offering.