Clevedon - Visitors to IPEX 2010 hoping to gain an insight into the full commercial and technical potential of inventively applied inkjet printing technology could satisfy the entire objective just by visiting the Roland DG stand. Roland will be exhibiting a range of its latest printing hardware developments and showcasing applications that have compelling commercial and creative possibilities for companies producing anything from statutory labelling to building-wrapping large format graphics; packaging samples to membrane switches; four-colour and way beyond.

Roland and its partners will be demonstrating, among others, the new VersaUV LEC-330 inkjet printer. "Printer" only hints at the LEC-330's full potential. Within its compact footprint, the LEC-330 also cuts, creases, produces matt and gloss spot varnishes and deposited, highly dimensional emboss effects, lens-doming and countless textures. Add to that 1440dpi print resolution, white inks and the ability to work with practically any coated or uncoated stock or substrate up to 1.3mm thick, and it's clear that the LEC-330 is a digital power-tool with far reaching potential for anyone with an appetite for print, or a need to sell it.

Integrating neatly within industry standard workflows, the LEC-330 gives its users the ability to intuitively turn the products of the most fertile imaginations into highly marketable output. LEC-330 output sells too. It can produce fully built packaging samples on virtually all stocks without rules, dies or any costly origination. If a powerful imagination is its input, sheer perfection is its output.

Also on show will be the brand new VersaCAMM VS-640 64" printer/cutter. The VS-640 can be chosen in any one of three configurations. One is designed to deliver the undiluted novelty and impact of Roland's silver ink, a second enables the production of hi-fi colour, and the third raises productivity to stellar levels by delivering uni-directional quality at bi-directional speeds.

At 64" wide, the VS-640 is certain to be a hit with anyone who comes to the show with ambitions to sign up for the perfect vehicle wrapper's printer. Refined print-cut makes the VS-640 an appealing choice to graphic producers and printers with an eye on capturing a share of the market for digital decals and signs.

The good news continues with Roland's introduction of metallic inks. Potential users can still make just as big an impact in print by signing up for wide format XC-540MT. Looking not unlike other printers in Roland's attractively designed portfolio, the XC-540MT's output looks anything but familiar. For the first time in a commercial inkjet printer, the XC-540MT makes it possible to print genuine silver ink and to mix that ink with a full gamut of density-swept colour too. The printer can deal with a huge range of self-adhesive and speciality media.

Whether providing a contrasting counterpoint or accent, or dominating with its dazzling brilliance, the output produced by the printer's metallic ink is arresting in its visual impact. The specular gamut of the ink runs from the subtle and reflective and into the pearlescent range allowing designers to explore new possibilities in print never possible with an inkjet printer before.

Output from the XC-540MT can be used anywhere outdoor-durable print is used and in thousands of places it never has been. With the benefit of post-print lamination, the output can grace even extreme venues such as commercial vehicles and exposed signing sites.

The XC-540MT can, in addition to its talents as a printer, accurately cut its output too. Coextensive cuts around output mean the system can produce stickers and decals with variable data content quickly and very economically. The print-cut capability represents a new development in materials handling and works unattended.

The XC-540MT takes large format inkjet output to entirely new application spaces and grows the market for high-impact short-run output. The unexplored space that metallic ink allows access to will be very lucrative when won. In all other respects, the XC-540MT still serves a need for a highly productive later format printer - it just happens to sweep aside creative limitations and rewards its users with something rare in print - genuinely new application possibilities.

Also commanding its share of the attention on the Roland stand will be the AdvancedJet AJ-740i grand format printer, which delivers maximum productivity and high-speed performance. Producing brilliant 6 colour CMYK+LcLm graphics on both coated and uncoated media, the AdvancedJet output reflects superior ink bonding and scratch and alcohol resistance required for outstanding outdoor durability.

Roland and its partners demonstrating popular software workflows look forward to welcoming visitors to the stand and to discussing the new technologies, materials and applications that place Roland DG on stand C140, Hall 12, among IPEX's must-see items on visitors' lists.