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CTCA Selects Banta's Multi-Channel Marketing Solutions

Thursday, August 21, 2003

Press release from the issuing company

Menasha, Wisconsin, August 20, 2003 - Banta Corporation, a technology and market leader in printing and supply-chain management, today announced that Cancer Treatment Centers of America (CTCA), a private network of patient-focused cancer treatment hospitals,, signed a contract to implement a full suite of multi-channel marketing solutions. Under the agreement, Banta's Integrated Media subsidiary will provide its suite of technology solutions enabling CTCA's Nurture Marketing Team to create and distribute highly-personalized information across multiple channels including print, Web and email.  "The patients and family members who contact CTCA are facing some of the hardest, most important decisions of their lives," said Eric Magnussen, manager of relationship marketing for CTCA.  "These people are looking for hope and empathy, but most importantly, they need to know that CTCA listens to their concerns and understands their needs.  Banta's solutions enable our Oncology Information Specialists to build stronger relationships with each patient through meaningful print and Web communications personalized to fit the individual's need." When a patient or family member reaches out to CTCA over the phone or through Web-based click-to-chat or email, the requests enter the organization's 24/7 call center.  A team of highly trained Oncology Information Specialists (OIS) work with each patient to discover the person's needs, identify new options and help the patient determine if a visit to CTCA is the right place to receive care. Using pre-defined guidelines, the OISs enter detailed information for each call into a sophisticated and highly secure CRM database.  Using information from this database, CTCA's Nurture Marketing Team can then create a variety of customized decision support materials including brochures, pamphlets, direct mail materials and personalized emails and Web content.  Each communication, regardless of channel, is personalized to each recipient and may include information to address specific concerns voiced by the patient, treatment options, appointment details, physician and center details and/or educational information.  "Banta specializes in helping organizations raise their marketing programs to new levels by developing integrated, multi-channel approaches that incorporate personalized print, Web and e-mail communication," said John Sisson, vice president and general manager of Banta Integrated Media.  "In an organization like CTCA, where the ability to quickly respond to the needs of patients is a critical element, our technology allows them to convey sensitive information in a personal one-to-one manner."




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