Xerox Corporation’s executives and customers will offer their insights into the graphic communications industry as panelists and moderators at numerous sessions during this year’s AIIM/On Demand Conference & Exposition.

To start the show, Gina Testa, vice president, Worldwide Graphic Communications, will moderate the Opening Keynote Address: CMO Spotlight, on Tuesday, April 20 at 9 a.m. Marketing executives will discuss how their industry has evolved to be relevant in today’s economy and the future of print-related marketing strategies.

Testa will also moderate a panel on Wednesday, April 21 at 1 p.m. titled, “Making the Transition from Printer to Marketing Services Provider.”

Additional panel discussions with Xerox participation include:  
 “Value Pricing: A Panel Discussion” - Susan Weiss, manager, Worldwide Customer Business Development; April 20 at 3 p.m.
“How Ford Motor Company Maximizes the Power of Personalized Direct Marketing” - Shelley Sweeney, vice president and general manager, Service Bureau / Direct Mail Sectors; April 20 at 3 p.m.
“How the Texas Department of Transportation Designed and Implemented its Customized Transactional Document Capabilities” - Ashini Desai, technical program manager, and Brian Ray, solutions architect; April 20 at 3 p.m.
“Goodbye Filing Cabinets, Hello Productivity: Going Digital in a Paper Dependent World” - Brian Lincoln, senior product line manager, DocuShare Business Unit; April 20 at 4:05 p.m.
“How to Start Up and Rev Up Your Web-to-Print System” - Gavin Jordan-Smith, vice president, Worldwide Commercial Print; April 21 at 1 p.m.