Stevens Point, Wis., - NewPage Corporation announced today the introduction of its new HP Indigo certified OptiPrime Digital label paper at Dscoop5, an annual conference for Hewlett-Packard (HP) users.

OptiPrime Digital, designed for printing high-quality pressure sensitive labels, is pre-optimized allowing converters to skip traditional digital print surface pretreatments that are both expensive and time-consuming. With performance being essential in converting and printing, OptiPrime Digital has undergone testing by HP and the Rochester Institute of Technology School of Print Media (Rochester, New York) for HP Indigo ws4500 and ws6000 presses.

"As demand and new applications grow for digitally printed pressure-sensitive labels, our customers are looking for ways to be more productive," says David Diekelman, executive director of sales and business development for specialty papers. "OptiPrime Digital allows converters to focus equipment time on higher return projects, and deliver the exceptional digital label results their customers expect."

OptiPrime Digital label paper features a smooth semi-gloss finish, premium brightness, and high strength for die-cutting and matrix stripping during pressure sensitive label converting.

What's more, OptiPrime Digital is available as a NewPage tri-certified grade, indicating chain-of-custody certification by three third-party organizations including the Forest Stewardship Council (FSC) (BV-COC-953662), the Sustainable Forestry Initiative (SFI) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.