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Transcontinental Integrates Direct Marketing Plants Under Transcontinental Direct Name

Friday, September 05, 2003

Press release from the issuing company

TORONTO, ONTARIO--Transcontinental, one of the largest commercial printers in North America and Canada's largest printer of direct marketing products, has united its direct marketing printing activities and related services in Canada and the U.S. under the new brand Transcontinental Direct (www.transcontinental-direct.com). The three Transcontinental Direct plants were formerly known as Yorkville Printing in Toronto, Interglobe Montreal, and Spectra Graphics in Warminster, PA. Each of these three production plants is a one-stop shop capable of handling all components of a customer's direct mail package, including prepress, printing, inkjet and laser personalization, inline and offline finishing, bindery and lettershop. "We listened to our DM customers, both corporations and agencies, and now offer a professional direct marketing service - from concept to completion - all under one roof. There are no handoffs between suppliers. For our customers, this means peace of mind," said Guy Manuel, President of Transcontinental's Marketing Products Printing sector, from his Toronto office. "Our complete professional service helps advertising agencies and customers generate high response rates and a positive return on their marketing investment, while our sophisticated logistics management programs help our customers streamline their mailing process and save on postage expenses." This North American network of printing plants and related services is complemented by dedicated premedia services from Transcontinental Digital Services in Toronto, including digital asset management, remote proofing, digital workflow expertise, and digital photography; by data analytics from Tener Solutions in Toronto, a renowned "go-to" expert in database management and CRM solutions, which help customers leverage the power of their data to better identify, reach and retain consumers for maximum profitability; and by a full suite of web-based solutions from Infinet Communications in Toronto and Marcotte Multimedia in Quebec City that add to the power of personalization. Transcontinental Direct also differentiates itself in the marketplace by taking a total project management approach and applying "creative engineering" at the front end of every print project to arrive at the best product solution. This takes full advantage of each plant's technologies, reduces waste, and facilitates the incorporation of innovative techniques - such as pop-ups and inline finishing - that constantly amaze. "Our approach to the direct marketing industry in North America is from a position of strength," Manuel continued. "We identified the North American direct mail sector as a niche offering high growth potential. Our presence and offering will continue to grow, particularly in the U.S."




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