Chanhassen, Minn. -- IWCO Direct has announced that Debora Haskel, vice president-marketing, will lend her direct marketing expertise as chair of the Direct Marketing Track at the 2010 PODi AppForum.  Held January 25 – 27, 2010 in Las Vegas, the AppForum is the industry's longest running conference dedicated to digital print.  Haskel will also moderate the Track's closing session, Direct Marketing – Taking the Next Steps, which focuses on helping attendees turn ideas and solutions learned during the conference into business opportunities.

Direct Marketing Track sessions provide the latest best practices and strategies for creating and delivering innovative direct marketing solutions.  As Chair, Haskel will ensure the Direct Marketing Track offers business owners and sales executives state-of-the-industry approaches to servicing and producing relevant direct response programs.

Educational sessions for the Direct Marketing Track will focus on the connection between social media and print; increasing response and conversion; leveraging digital print to stimulate business growth; selling direct marketing solutions; connecting with generations X and Y; and working through the relationship lifecycle.