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MindFireInc launches "sales corner" to help sales professionals improve their solution selling skills

Friday, November 20, 2009

Press release from the issuing company

Irvine CA- MindFireInc, the worldwide leader of personalized cross media marketing technology, has launched a new initiative to provide its fast growing network of Solution Partners with the most effective tools and techniques to help them sharpen their solution selling skills.

Packed with best practices, case studies and practical guidelines, "Sales Corner" is a monthly series of educational webinars focused on "Solution Selling Techniques" providing print and marketing service providers with all they need to grow their business in a recovering economy.

In this series, Joe Manos, MindFireInc EVP of Sales and a frequent speaker at industry events, presents an industry proven sales process, and shares step-by-step guidelines that help services providers create highly productive solution sales teams.

"In our discussions with customers, the universal challenge for all service providers is the development of their sales team's sales skills.  Enhanced capabilities are necessary to compete in the new emerging solution areas critical for long-term success with customers" said Joe Manos, EVP.  "Simply stated, they need new skills to grow their business with the technology solutions their customers want and need.  The "Sales Corner" provides those skills as well as the strategy and tactics necessary to engage new business opportunities more effectively."   

In addition, each session includes a guest speaker sharing their sales success stories allowing attendees to gain valuable insight from their peers.

More than 300 sales professionals registered for the inaugural Sales Corner webinar, held Friday November 6th 2009. MindFireInc also hosted a webinar open to the public themed "Integrated Marketing Services: Creating Successful Solution Sales Professionals" on October 21st. To access to a recorded session of this webinar visit: http://www.mindfireincmarketing.lwcdirect.com/sales_corner_release

With a client base of over 550 successful companies in 19 countries, MindFireInc is uniquely positioned as the industry technology leader, and continuously invests in providing support and business development tools that help printers and marketing agencies tap into cross media marketing opportunities to increase their revenue.

"Technology alone, however, is never enough for the success of a business," said Ramin Zamani, Director of Marketing.  "While MindFireInc is constantly providing technology advancements, our Solution Partners have found our services in training, support, and business development tools vitally important to their success."

David Hess, VP Sales & Marketing for Proven Direct, a MindFireInc's Solution Partner in Milwaukee, WI said, "We have found the Fastlaunch Program the number one reason for our fast start with Cross Media Marketing.  It had everything we needed to hit the ground running with real-world approaches that resonate with the marketer and lead to new revenue opportunities. As a result of the FastLaunch Program and all of the Go-to-Market support we have received from the MindFireInc team we have been able to grow our company with new, high-value services leading to increased profit for each customer engagement".  

MindFireInc's industry leading FastLaunch program is a multi-level program designed as a "blueprint for success," providing all of the Go-to-Market training and tools necessary to achieve Cross Media Marketing capabilities.  Based on industry best-practices and the business processes of highly successful service providers it demystifies the entire getting started process and leads to new revenue results.  The program is instrumental in enabling new clients to flawlessly execute their first campaigns, with clear guidelines, how-to videos, best practices and co-pilot campaign review sessions. MindFireInc's Solution Partners also benefit from ongoing Coach's Corner sessions, Self-promotional campaigns, Vertical Market Application Kits (VMAKs) and many other business development tools MindFireInc offers.




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