Boston, Massachusetts and Appenzell, Switzerland – GMC Software Technology, the standard in personalized communication, today announced that the company has formed a new subsidiary, GMC Analytics. GMC Analytics will offer a blend of software and services designed to augment customer data with information about customer preferences allowing print service providers and their customers to better target and measure consumer preferences.

GMC Analytics will deliver breakthrough tools and techniques to help marketers create campaigns where consumers are more likely to disclose preferences. The process and methodology will combine traditional web surveys and online infotainment, gathering information within an entertaining or fun environment, backed by psychographic/psychological analysis. Using proprietary software tools, with an easy-to-use interface, GMC Analytics will put sophisticated data analytics in the hands of print service providers of any size as well as their customers.

“As marketers work to unify the customer experience using a consolidated customer communications platform, data quality becomes increasingly critical,” said René Müller, CEO of GMC Software Technology. “Traditional data analytics, mining tools and processes fall short of meeting today’s requirements, that’s why we formed GMC Analytics, powered by leading edge market research techniques.”   

Developed in partnership with ISG Institute in Switzerland, GMC Analytics’ suite of powerful statistical tools evaluates data from online interviews and uses sophisticated decision support tools to generate individual reference data. This data can then be effectively used to deliver response rates as high as 20% to 30% – a factor of 10 higher than conventional methodologies. In addition, an expert professional services team will also provide support when there is a need for analysis of more complex scenarios.