Niles, IL -- Specialty Print Communications (SPC), a national print company and full-service direct marketing specialist, launched its proprietary Monogram direct marketing campaign program at DMA•09 last week to strong industry reception, and recently closed the books on their most successful sales month to date.

"Our physical growth this past year has been explosive as SPC has evolved from a printer to a direct marketing resource for our clients, said Dustin LeFebvre, Executive VP of Marketing. "With solutions like Monogram, we'll continue to help clients grow their businesses as well."

At the DMA show, members of the SPC team demonstrated the numerous customizable data and design possibilities, which Monogram allows in digital variable print. Monogram is SPC's next-generation, turnkey direct marketing tool which starts with a custom-built, secure online portal which allows multiple team members to leverage first-hand content-rich variable customer data, and output intelligent communications on-demand.

"By customizing communications with individualized messages and design, marketers can boost relevancy and improve customer retention," said SPC President, Adam LeFebvre."

"Clients know we stand by our tagline: Built to Respond -- big enough to handle the job and small enough to care about each client's individual success as a marketer," said Dustin.