Screen has partnered with Hiflex to set up a web2print portal for the Truepress 344, its highly-automated A3 printing solution, to demonstrate the ease of use for both printers and customers. Available at www.webtruepress.com, the demonstration portal provides online estimation for pricing, ordering and content uploading.

"The Truepress 344 is a truly flexible press and we wanted to show how it can be easily integrated with web2print systems, " says Screen Europe marketing manager Tim Taylor. "Although the Truepress can be connected to any web2print software, we chose the standalone Hiflex Webshop package for demonstration because it has a good reputation with the added advantage of being JDF-enabled."

Users are presented with step-by-step options that are relevant to the product they wish to order. For example, if an 16pp A5 stitched booklet is chosen, the next steps contain only the options relevant to that format. Hiflex Webshop demonstrates the ease of use to both printer and user, plus the Truepress 334's ability to integrate seamlessly with web2print solutions.

"Hiflex Webshop is a useful tool for every print shop that would now like to enter into web commerce and take advantage of the huge market potential," says Hiflex marketing manager Andreas Palm. "In the printing industry, web2print procurement is not just a sideline business opportunity - it has become mainstream. More and more, traditional commercial printers are utilizing the internet to meet the changing buying behavior of their customers and to take advantage of the new generation of buyers who prefer to buy print online and who they do not currently sell to."