Irvine, CA -- MindFireInc, the leading SaaS-based provider of cross-media campaign management software, announced today its latest release of LookWho'sClicking, marketing's premiere solution for tracking, analyzing, and improving the effectiveness of integrated campaigns using personalization.

This latest release, which is immediately available to all 3,000 of MindFireInc's licensed users worldwide, is part of a series of planned product upgrades that build on the reputation and capabilities of LookWho'sClicking as an easy-to-use and robust platform for multi-channel marketing.

"As marketers continue to be challenged on how to reach increasingly fragmented audiences, they need solutions that can help them manage the development and effectiveness of their campaigns," said Arie Abecassis, President and Chief Operating Officer, MindFireInc. "The MindFireInc web-based solution can provide them the ability to integrate and centralize a variety of print and online marketing channels, which are typically siloed, in one easy-to-use environment."

According to a 2009 DMA Survey titled "Response Rates", marketers are diversifying their budgets to derive more value out of their print investments. While print marketing categories such as direct mail and catalogs continue to be primary sources of lead generation, they are increasingly being supplemented by email, internet and mobile marketing to boost results.

MindFireInc's email and pay-per-click tracking and response management have long been a hallmark of LookWho'sClicking. Included among the highlights of this latest release are:

•    SMS functionality that allows marketers to incorporate text messaging as a component of broader campaigns

•    Intelligent Mail Barcode capabilities that track where individual mail pieces are in the postal system and whether they have been delivered to the recipient

•    "Send to a Friend" viral marketing, allowing recipients to automatically create a new Personalized URL for their friend or colleague