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New Report on Russia's print publishing market

Friday, May 22, 2009

Press release from the issuing company

Russia's print publishing market is well poised for outstanding growth in the next several years. Despite the country's strong record of GDP advances, there remains an enormous void when it comes to publication products that meet the needs of consumers. That void provides great opportunity for would-be media investors, entrepreneurs, and suppliers.

Those are conclusions of media analyst William Dunkerley, principal of William Dunkerley Publishing Consultants. He has published a new report entitled "The Russian Media Market". It focuses on the print publishing segment. The report gives advice on how to enter the market, profit from it, and survive in it.

Russia ranks eighth worldwide in terms of nominal GDP. Some believe it is set to overtake Great Britain. This report carefully compares Russia's economy and its print market with G8, BRIC, Eastern European, and CIS countries.

The report shows that, currently, Russian print publishing is an underdeveloped market with weak competitors. Yet ad spending, a key growth factor for any media market, has been on the rise. From 2001 to 2008, there was an increase of 511.4 percent in ad expenditures. According to the report, "a well-formulated media venture can ride that wave of growth." The report describes five specific growth opportunities. It also offers experientially-based business strategies, along with case examples.

Also featured in the report are profiles of key players in the market. The impacts of literacy, population, and new media trends are explored. Tables, graphs, and statistics are presented to characterize today's market, its history, and its growth trajectory through 2013.

While the print publishing market offers enormous promise, it also presents serious perils. Number One among them is the enigmatic nature of the market itself. It frequently leads both foreign and indigenous players to misunderstand what it takes to succeed. Dunkerley has long experience working consultatively in this market. He has done intensive work with media companies in all seven of Russia's federal regions, 17 different cities in all. Through his seminars, he has assisted hundreds more media managers, literally, from Kaliningrad to Kamchatka. Dunkerley has distilled that experience into a vivid description of the many risks -- and into practical recommendations on how to find the way toward success.

A preview of "The Russian Media Market" is available at www.russianmediamarket.com.

For questions, contact Meredith Dias, Research Editor, William Dunkerley Publishing Consultants, mld@publishinghelp.com, tel: +1 860-881-2300 ext. 304.

 

 

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