WhatTheyThink Report Provides An Overview Of E-Book Trends And Technologies
Wednesday, May 20, 2009
Press release from the issuing company
LEXINGTON, KY -- WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of E-Books and E-Publishing Primer: A WhatTheyThink Overview of Electronic Publishing Formats, Their Impact on Traditional Publishing, and the Opportunities They Offer to Graphic Communications Professionals.
What do we define as “e-publishing”? For the purposes of this primer report, it is “content created in electronic form and which remains in electronic form and is portable even after delivery.” The report looks at the following categories:
This primer report sorts out the major players and technologies, and provides an extensive discussion of the advantages and disadvantages of e-books and e-zines. What is driving interest in e-books, and what are the common complaints about them? The company also quantifies—to the extent possible—the current market. For example:
The report also provides our outlook of the future market for e-books and e-zines, as well as general advice, cautions, and caveats for companies and individuals looking to get involved in e-books and other types of e-publishing either as a user or as a producer. We also discuss the potential impact of new electronic publishing technologies on traditional publishing.
E-Books and E-Publishing Primer is available for online purchase at the WhatTheyThink eStore.
“After a mass market for e-books failed to materialize circa 2000/2001, many wrote the technology off as a failed experiment. However, in the years since, a market has been steadily growing, driven largely by the Amazon Kindle and by e-book apps for the iPhone. E-books are still in their infancy, but are growing, and a combination of technological evolution and generational trends in media preference will help it grow further. Too often, the e-book discussion is framed in the context of print vs. electronic, as if it were an either/or proposition. But people want to access content in a variety of ways, whether it be a printed book or other publication. At the end of the day, content is content, and it’s words and ideas that matter, not the physical form in which it’s delivered which always has been, is now, and always will be a case of personal preference.”
The WhatTheyThink special report, E-Books and E-Publishing Primer: A WhatTheyThink Overview of Electronic Publishing Formats, Their Impact on Traditional Publishing, and the Opportunities They Offer to Graphic Communications Professionals is available for immediate purchase and download by visiting the secure WhatTheyThink eStore online.
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or firstname.lastname@example.org, or visit www.whattheythink.com).
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