Quebecor World Invests in Co-Mail Technology
Friday, December 12, 2008
MONTREAL, CANADA--(Dec. 11, 2008) - Quebecor World Inc. today announced it is deploying variable trim and unique hybrid co-mail technologies that will increase its extensive co-mail offering and generate greater postal savings for its Catalog and Periodical customers.
The installation of a Variable Trim Co-Mail solution will enable Quebecor World to deliver multiple trim formats inline, offering our customers more opportunities to participate in co-mail pools and reduce their mailing costs. The basis of this technology is a high-speed trimmer that is able to vary the trim size from book to book and is able to produce superior trim quality even with varying book thickness.
Quebecor World's Hybrid Co-Mail solution will allow more magazine and catalog customers to benefit from postal savings because it combines two established technologies into one powerful package. Quebecor World will be able to merge fully selective and personalized books from a saddle stitcher or perfect binder with multiple, previously perfect bound or stitched books. Hybrid Co-Mail will eliminate the current constraints around size in both dimensions, bind type and mail class by building new co-mail pools. Our Hybrid Co-Mail system will change the way in which our customers look at co-mail and postal efficiencies.
"Once again Quebecor World is taking the lead in the deployment of innovative, new technology to provide our customers with a greater opportunity to maximize postal savings via the most sophisticated and comprehensive co-mailing solutions in the market," said Brian Freschi, President Quebecor World Marketing Solutions Group. These leading capabilities support our customers' needs for efficiency and flexibility and will further distinguish Quebecor World in the catalog market."
"These initiatives provide our customers with multiple trim sizes, multiple co-mail options and more opportunity for greater postal savings. These are solutions our periodical publishers are looking for as they turn to us for ways to improve their business by introducing new efficiencies and enabling them to create new formats for their advertisers and readers," said Kevin Clarke President Quebecor World Publishing Services."
Quebecor World Logistics is leading the industry in terms of speed to market, with a 2.5-day offline co-mail pool turnaround. This combined with the power and flexibility of our inline offering provides our customers with a distinctive option in the catalog and periodical markets.
Earlier this year, Quebecor World Logistics became the first in the industry to offer mixed class co-mail pools to publishers and catalogers, which has since tripled in volume. As a direct result, Quebecor World Logistics recently announced plans to open a new offline co-mail facility in New Jersey as a result of growing demand for mail optimization solutions.
The benefits of our logistics services include predictable postage savings, multiple trim size options, weekly co-mail events as well as flexible, opt-in participation and customized reporting. This combined with Quebecor World's offline co-mail, mail list, postal affairs expertise and distribution services ensures that catalog and magazine customers have seamless access to a full suite of mailing solutions.